Hungry? The internet’s top chefs will hit Miami for the inaugural FoodieCon in 2023. - Tubefilter

Social influencers are eating up an expanding portion of the nutrient media industry, and a marque caller lawsuit volition springiness those creators a accidental to link with their fans IRL. In 2023, the South Beach Wine & Food Festival (SOBEWFF) volition include FoodieCon, a one-day lawsuit that volition beryllium headlined by Nick DiGiovanni, Lynja, The Pasta Queen, and different digital-famous chefs.

SOBEWFF is simply a festival enactment connected by the Food Network, which gathers immoderate of its apical personalities successful the Miami area. For the 2023 enlargement of the yearly event, Food Network is teaming up with Digital Brand Architects (DBA), the UTA-owned endowment absorption steadfast that works with immoderate of the biggest names connected TikTok, Instagram, and YouTube. According to an email from DBA, confirmed FoodieCon attendees see Everything Delish, Jeremy Scheck, Black Forager, Jessica Woo, Salt Hank, Nick Di Giovanni, Owen Han, Wishbone Kitchen, Golden Balance, Robert Lucas, Succulent Bite, Brunch with Babs, The Pasta Queen, and Lynja.

The Loews Miami Beach edifice volition big FoodieCon, which volition take spot betwixt 10 AM and 5 PM on February 25. Festivities volition see panels, activations, photograph ops, publication signings, and cooking demos that promise to be “social media-worthy.” Per the FoodieCon homepage, tickets for the get-together volition spell for $95 a popular erstwhile they officially go available.

In a statement, SOBEWFF Founder and Director Lee Brian Schrager described FoodieCon arsenic a “carefully crafted experience” that volition admit the ways successful which integer creators person reshaped the nutrient biz. “When Lee and his squad approached america to curate endowment for FoodieCon, we couldn’t deliberation of a amended concern to item our top-tier roster of culinary innovators,” added DBA VP of Talent Alix Frank, who leads the company’s nutrient and location division. “We’re thrilled to beryllium astatine the forefront, bringing unneurotic the dynamic communities of food, beverage, and integer to usher successful a caller iteration of nutrient festivals.”

Social media influencers whitethorn beryllium a rising unit successful the culinary world, but acknowledgment to companies similar DBA, those creators are intersecting with accepted nutrient amusement destinations. When the steadfast launched its nutrient division, it signed Giada De Laurentiis, the Italian cook known for her Food Network shows and her fun pronunciations.

FoodieCon volition not beryllium the archetypal clip that cooking creators person travel retired of the room and into a normal setting. Channels similar Tasty and First We Feast headlined the Eat Your Feed Fest, which was portion of ComplexCon successful 2022.