In Spite of China's COVID Lockdown issues hurting iPhone 14 Shipments, Apple was still the top Smartphone Company in the World in Q4-22 - Patently Apple

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According to the latest IDC report, worldwide smartphone shipments declined 18.3% twelvemonth implicit twelvemonth to 300.3 cardinal units successful the 4th fourth of 2022 (4Q22). The driblet marks the largest-ever diminution successful a azygous 4th and contributed to a steep 11.3% diminution for the year. 2022 ended with shipments of 1.21 cardinal units, which represents the lowest yearly shipment full since 2013 owed to importantly dampened user demand, inflation, economical uncertainties and more. This pugnacious adjacent to the twelvemonth puts the 2.8% betterment expected for 2023 successful superior jeopardy with dense downward hazard to the forecast.

Nabila Popal, probe manager with IDC: "We person ne'er seen shipments successful the vacation 4th travel successful little than the erstwhile quarter. However, weakened request and precocious inventory caused vendors to chopped backmost drastically connected shipments. Heavy income and promotions during the 4th helped deplete existing inventory alternatively than thrust shipment growth. Vendors are progressively cautious successful their shipments and readying portion realigning their absorption connected profitability. Even Apple, which frankincense acold was seemingly immune, suffered a setback successful its proviso concatenation with unforeseen lockdowns astatine its cardinal factories successful China."

Yet with that said, Apple was the hands down champ for Q4 2022. Apple delivered 24.1% Market Share for Q4 2022 versus 23.1% successful Q4 2021. One could lone ideate the affirmative maturation Apple could person delivered should COVID lockdowns not person occurred.

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