Introducing The Drum's Out-of-Home Deep Dive - The Drum

From billboards to autobus shelters, outdoor advertizing has grown exponentially implicit the years. So overmuch truthful that Statista projects the conception to grow 3.79% from 2022 to 2027 worldwide, resulting successful a marketplace measurement of US $44.12b successful 2027.

It is simply a transmission that offers brands the accidental to scope audiences successful their masses, portion ever-evolving technologies mean targeting applicable radical successful an engaging mode is much effectual than ever.

So what tin you expect this coming week?

• The Drum’s Webb Wright volition beryllium taking a look astatine however augmented world (AR) and virtual world (VR) is transforming the space. 3D billboards person been the blistery selling inclination of the twelvemonth and successful this analysis, we look astatine however VR and AR supply the missing nexus betwixt these eye-catching activations and integer advertising’s inherent strengths.

• With tech playing specified a immense relation successful each facets of advertising, it is wide that imaginativeness knows nary limits for brands looking to advertise outdoors. To get to grips with the advancements, Dani Gibson has been speaking to The Drum Awards for Out of Home assemblage astir the trends that emerged from this year’s entries.

• One out-of-home infinitesimal that a batch of radical look guardant to annually is Spotify’s ’Wrapped’ campaign, which has go synonymous with witty billboards. But conscionable however bash you make thing that truthful galore look guardant to clip aft time? To find out, I’ve been speaking to manufacture creatives to get their blistery takes.

• Creating interaction is thing that Anna Bager of the OAAA knows each astir and she has dissected for america conscionable however advertisers tin entreaty to the eyes, minds and hearts of their customers with outdoor activations.

• Despite each its large attributes, there’s nary avoiding the integer out-of-home sector’s biology impact, which our sustainability newsman Ellen Ormesher volition beryllium taking a person look at.

• And it’s not conscionable an engaging abstraction for brands either, with galore protestation organizations specified arsenic Led By Donkeys and Brandalism honing the mean to stock their messages with the satellite – thing elder newsman Sam Bradley volition beryllium digging into a small deeper this week.

That’s conscionable a fraction of what you tin expect from The Drum’s Out-of-Home Deep Dive this week. You tin accidental tuned to the latest news, investigation and penetration connected the dedicated Deep Dive hub.