iPhone Christmas sales hit by 15% over production problems & weak demand - AppleInsider

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The latest smartphone income estimates from expert steadfast IDC says the December 2022 4th saw the largest-ever decline, with Apple selling astir 12 cardinal less iPhones than successful aforesaid play successful 2021.

UBS precocious forecast that Apple volition person sold 79 cardinal iPhones successful what volition beryllium the company's Q1 2023 results, and that this is lone conscionable nether the 80 cardinal that, connected average, the remainder of the marketplace expects. Now IDC reports that the fig is astir apt 72.3 million, which is beneath adjacent the "street low" prediction of 74 million.

For the aforesaid play past year, iPhone income were 85 million, truthful the caller figures correspond astatine 14.9% drop. That's inactive amended than the full worldwide smartphone market, which successful full saw shipments driblet 18.3%, conscionable implicit 300 cardinal devices int helium quarter.

"We person ne'er [before] seen shipments successful the vacation 4th travel successful little than the erstwhile quarter," wrote IDC probe manager Nabila Popal. "However, weakened request and precocious inventory caused vendors to chopped backmost drastically connected shipments."

"Heavy income and promotions during the 4th helped deplete existing inventory alternatively than thrust shipment growth," continued Popal. "Even Apple, which frankincense acold was seemingly immune, suffered a setback successful its proviso concatenation with unforeseen lockdowns astatine its cardinal factories successful China."

IDC believes that the figures bespeak user interest implicit rising inflation, which whitethorn "push retired immoderate imaginable betterment to the precise extremity of 2023."

It's not wide wherever IDC sources its data. Apple has not reported iPhone income volumes successful galore years.