iPhone gains China market share in declining smartphone market - AppleInsider

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The full smartphone marketplace successful China is getting deed badly, but Apple is gaining marketshare with the iPhone 14 contempt little shipments than 2021.

Supply issues successful China person greatly impacted iPhone 14 Pro availability since soon aft its merchandise successful September. Shipping times person improved since then, but Apple is inactive acceptable to spot a full diminution successful iPhone income arsenic a result.

According to a combined study from J.P. Morgan and China Academy of Information and Communications Technology seen by AppleInsider, shipments declined by astir 14% if information from September and October 2022 are aggregated to relationship for the aboriginal iPhone 13 Pro shipping dates successful 2021. Without that aggregated data, iPhone shipments amusement a 30% diminution twelvemonth implicit twelvemonth successful October.

That precocious -30% fig lone indicates that request was higher successful October 2021 acknowledgment to the precocious September merchandise day of the iPhone 13 versus mid-September for the iPhone 14.

Despite this decline, Apple saw its marketplace stock successful China summation by astir 1% twelvemonth implicit year. In 2021 it was astatine astir 21% marketplace stock and is astatine 22% marketplace stock successful 2022. This is owed to the Chinese smartphone marketplace seeing request decreased by 18% wide twelvemonth implicit year.

Units successful Millions, Y/Y % Change. Image source: J.P. Morgan

Since iPhone request decreased astatine a slower rate, Apple was capable to instrumentality much marketplace share.

The J.P. Morgan enactment besides mentions that 5G smartphones made up astir 80% of full shipments successful October. That's up from 79% of shipments successful October 2021.

The information from this study lone covers accusation done October. J.P. Morgan notes that November and December volition amusement a greater impact from the COVID lockdowns and subsequent protests successful Zhengzhou.

J.P. Morgan maintains its overweight standing of Apple banal with a terms people of $190.