ironSource Expands Samsung Partnership, Launching on Samsung Mobile Devices in MENA - Yahoo Finance

Aura solution suite supports Samsung successful expanding lawsuit loyalty and engagement by leveraging applicable contented and apps for mobile users successful MENA; Partnership creates a unique, and incremental organisation transmission for app marketers looking to diversify their UA strategy and turn their userbase crossed the region

SAN FRANCISCO, November 03, 2022--(BUSINESS WIRE)--ironSource (NYSE: IS), a starring concern level for the App Economy, contiguous announced the enlargement of its concern with Samsung, arsenic it launches connected mobile devices successful the Middle East and North Africa. Aura, ironSource’s solution suite for telecom operators and OEMs, is already integrated connected Samsung mobile devices successful much than 30 markets, including Europe, Russia, South East Asia and India, and ironSource volition present beryllium Samsung’s sole spouse connected recently released A-series and M-series mobile devices successful implicit 50 markets crossed MENA - strengthening Aura’s footprint successful the region.

Aura’s exertion empowers starring telecom operators and OEMs, similar Samsung, to optimize the instrumentality acquisition for their users, by providing applicable content, apps and services straight connected the mobile device. Its AI and instrumentality learning capabilities supply astute recommendations during the archetypal setup of a device, creating an onboarding acquisition that is optimized for maximum relevance - aiming to bring much worth to the users, helping to trim churn and summation NPS.

"Improving the idiosyncratic acquisition is each astir engaging with users wherever it's convenient for them, and that’s precisely the premise of Aura. We alteration integer transformation, letting operators beforehand cardinal services and make affluent instrumentality experiences that prosecute and clasp customers, straight connected the device," explains Arnon Harish, President and Co-Founder of ironSource. "We profoundly worth our long-standing concern with Samsung, and this latest maturation into further regions is simply a testament to the idiosyncratic worth achieved erstwhile the instrumentality acquisition is transformed to go much dynamic, applicable and engaging."

"We are perpetually exploring solutions that supply our customers an upgraded and customizable instrumentality experience," explains Christian Schmidt, Samsung Regional Head of Mobile acquisition part successful Samsung MENA. "Through our concern with ironSource, we are present capable to connection an enhanced instrumentality acquisition that is much personalized and applicable to each individual."

ironSource Aura is utilized by immoderate of the world’s starring telecom operators and OEMs, including T-Mobile, Boost, Orange, Vodafone and Samsung. Aura has been integrated connected implicit 1.1 cardinal devices globally since inception (February 2022).

About Samsung Electronics Co., Ltd.
Samsung inspires the satellite and shapes the aboriginal with transformative ideas and technologies. The institution is redefining the worlds of TVs, smartphones, wearable devices, tablets, integer appliances, web systems and memory, strategy LSI, foundry and LED solutions. For the latest news, delight sojourn Samsung Newsroom astatine http://news.samsung.com.

About ironSource
ironSource is simply a starring concern level for the App Economy. App developers usage ironSource's level to crook their apps into successful, scalable businesses, leveraging a broad acceptable of bundle solutions which assistance them turn and prosecute users, monetize content, and analyse and optimize concern show to thrust much wide growth. The ironSource level besides empowers telecom operators to make a richer instrumentality experience, incorporating applicable app and work recommendations to prosecute users passim the lifecycle of the device. By providing a broad concern level for the halfway constituents of the App Economy, ironSource allows customers to absorption connected what they bash best, creating large apps and idiosyncratic experiences, portion enabling their concern enlargement successful the App Economy. For much accusation delight sojourn www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements
This merchandise includes assorted forward-looking statements wrong the meaning of Section 27A of the Securities Act of 1933, arsenic amended, oregon the Securities Act, and Section 21E of the Securities Exchange Act of 1934, arsenic amended, which correspond our management’s beliefs and assumptions concerning aboriginal events. These statements are intended to suffice for the "safe harbor" from liability established by the Private Securities Litigation Reform Act of 1995. Examples of specified forward-looking statements include, but are not constricted to, statements regarding the expected benefits of Aura and the concern with Samsung. Words specified arsenic "expect," "estimate," "project," "scale," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and akin expressions are intended to place specified forward-looking statements but are not the exclusive means for identifying specified statements. By their precise nature, forward-looking statements impact inherent risks and uncertainties, some wide and specific, and determination are risks that the predictions, forecasts, projections and different forward-looking statements volition not beryllium achieved. You should recognize that a fig of factors could origin existent results to disagree materially from the plans, objectives, expectations, estimates and intentions expressed successful specified forward-looking statements acceptable distant successful the Company’s SEC filings. ironSource cautions readers not to spot undue reliance upon immoderate forward-looking statements, which talk lone arsenic of the day made. Other than arsenic whitethorn beryllium required by applicable laws, ironSource does not undertake oregon judge immoderate work oregon undertaking to merchandise publically immoderate updates oregon revisions to immoderate forward-looking statements to bespeak immoderate alteration successful its expectations oregon immoderate alteration successful events, conditions oregon circumstances connected which immoderate specified connection is based.

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Contacts

Media contact:
Ilana Stemmer
ilana.stemmer@is.com
+972-54-286-0810

Investor Relations contact:
Daniel Amir
daniel.amir@is.com
+1-415-726-5900