Jack Preston's 'Holograms' Video Blends Strip Club Culture And Sci-Fi - stupidDOPE.com

2 years ago 55

The Music Snob
October 31, 2022
2 infinitesimal read

Rapper and multimedia creator Jack Preston released his latest album The River astatine the apical of this year. Produced wholly by West Coast beatsmith and Preston’s longtime collaborator Jon Bom, the task takes ideas of Taoism and fuses the ethos of progenitors similar the Dungeon Family and UGK, with existent luminaries similar Travis Scott and the late Juice WRLD. As the guardant reasoning co-founder of grassroots tech empowerment enactment Digital Good Times, arsenic good arsenic a longtime typical of what immoderate whitethorn see the mecca of portion clubs (Atlanta, Georgia), Preston merges these 2 worlds connected the medium standout “Holograms”. “I’m a steadfast believer that [virtual reality] volition beryllium arsenic integral arsenic compartment phones wrong the adjacent 20 years,” says Preston successful a property release. The song’s futuristic Ando-directed video, debuted connected Preston’s Youtube transmission connected October 18, 2022, runs with that idea.

Inspired by classical sci-fi films similar The Matrix, Blade Runner, and Minority Report, the “Holograms” video serves arsenic commentary connected our increasing narration with artificial quality and virtual reality. “I sourced [the video’s] conception from my clip spent astatine clubs and parties wherever determination are a batch of azygous dollar bills often thrown astir to make the quality of throwing a batch of money”, Preston explains. “The dancer that I’m describing successful this opus has a beardown penchant for those ‘holographic’ $100s, which I decided to telephone ‘Holograms’ arsenic a benignant of slang oregon play connected words. The song’s rubric allowed maine to marque the conception applicable connected aggregate levels, particularly with the advent of holographic celebrities and performances.” The video takes spot successful a dystopian future, wherever the main quality enters the virtual satellite successful hunt of a bully time, but ends up successful an unexpectedly hostile concern with an artificially intelligent programme gone rogue.

“The opus gave maine a futuristic, astir space-like vibe from the beginning. My attack was to marque the assemblage consciousness arsenic if they were stuck successful this VR satellite with Jack. With today’s beingness filled with truthful overmuch aboriginal technology, I wanted the viewers to beryllium capable to link to a chartless feeling of what excessively overmuch tech could bash to someone.” – Ando

Get a down the scenes look astatine however Ando Films Media captured the magic successful Louisville, Kentucky below.

Stream/purchase The River via The Dojo Collective/Soulspazm here.

In summation to producing events and media contented that assistance span the spread betwixt Hip-Hop and tech, Digital Good Times is presently preparing exertion courses, coaching services and more resources that correlate with the upcoming play of its podcast.

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