Jaguar's new concept car divides opinion

Luxury car shaper Jaguar has unveiled its caller conception car, conscionable days aft the merchandise of a teaser video that stirred online controversy.

The unveiling of the Type 0.0 car was met by mixed responses from societal media users, with immoderate cheering its design, portion others mocked the launch.

Last month, galore critics pointed retired that the promotional video teasing the caller car model's motorboat did not diagnostic an existent car - but the steadfast was besides praised by immoderate for being bold and shaking things up.

The car maker, which is embarking connected the biggest alteration successful its history, released a caller logo and a alleged "social media tease", up of its relaunch arsenic an electric-only brand.

During the Type 00 lawsuit successful Miami connected Monday, the UK-based company's main originative officer, Gerry McGovern, said helium welcomed the attraction Jaguar's caller absorption had been getting.

"It has already stirred emotions and it volition proceed to," helium said.

"Jaguar has nary tendency to beryllium loved by everybody."

Replies connected Jaguar's societal media posts astir the car ranged from "Go backmost to the drafting board" and "hopefully this doesn't really travel out" to "Exciting" and "Absolutely stunning".

Car manufacture expert Karl Brauer was sceptical astir the rebranding.

The institution seems to beryllium "sacrificing Jaguar's past to the hopes of a amended future," helium told the BBC. "I don’t deliberation it’s going to work".

Last month, the institution urged radical to "trust and reserve judgement" implicit the rebrand of the 102-year-old business.

Earlier successful November, Jaguar Land Rover (JLR) stopped selling caller Jaguar cars successful the UK up of a relaunch arsenic an electric-only marque successful 2026.

The steadfast said it was a deliberate determination to "create immoderate breathing space" earlier launching the caller marque this month.

The steadfast announced the modulation to electrical vehicles successful 2021, keeping each 3 of its 3 British plants unfastened arsenic portion of the strategy.

Jaguar has been the weakest nexus wrong the JLR group, which has been owned by Tata Motors for astir a decade.

The Range Rover and Defender were down the company's highest profits since 2015, which were announced earlier this year.