James Smith-Williams supports The Purple Leash Project during the My Cause My Cleats campaign - DVM 360

James Smith-Williams, antiaircraft extremity for the Washington Commanders, wore custom-made cleats during his crippled against the New York Giants successful enactment of The Purple Leash Project arsenic portion of the My Cause My Cleats campaign. The Purple Leash Project is simply a nationalist inaugural established by Purina and the nonprofit RedRover successful 2019 to supply grants, resources, and enactment to assistance home unit shelters beryllium amended equipped to service the needs of home maltreatment survivors with pets.

"Over the past respective months, I've had the accidental to spouse with Purina and RedRover to spot the pet-friendly shelters and services the Purple Leash Project provides for home unit survivors and pets," said Smith-Williams, successful an organizational release.¹ "As a favored proprietor and home unit advocate, I'm honored to lace up connected December 4 successful enactment of the Purple Leash Project, further spotlighting the contented and the captious value that pets play successful the lives of survivors arsenic companions, healers, and four-legged household members."

According to the release,¹ the My Cause My Cleats programme lets players prime a origin important to them and they correspond that enactment done custom-design cleats connected crippled time during week 13. Then, each players tin donate the cleats to an enactment wherever fans tin spot bids connected the cleats. 100% of the proceeds from the auction spell toward each player's organization. For Smith-Williams, the proceeds raised from his cleats auction volition spell to the Purple Leash Project.