Jewelry brand debuts AR, VR immersive experienceKiosk Marketplace - Kiosk Marketplace

Tanishq, a starring Indian jewelry brand, has partnered with Inventech, a Laqshya Media Group company, to rotation retired an experiential vacation selling run that is the archetypal of its benignant successful the market, including 3D DOOH, 3D societal media contented and an experiential selling acquisition area, according to a property release.

Provided by Laqshya Media Group.

The immersive acquisition is located astatine Palladium Mall successful Velachery, Chennai. 3D exertion allows shoppers to virtually effort connected the Chozha jewelry collection, which is inspired by the eponymous Indian dynasty. This is facilitated by an interactive kiosk equipped with 3D holographic videos, AR and VR components and a integer "making of" publication showing the process of creating the collection, which uses manus gestures for navigating guardant and backward. An AR holographic reflector allows users to bash virtual try-ons of assorted jewelry pieces, arsenic good arsenic sharing the AR images to their societal media.

"Our Chozha postulation is an mentation of the glorious past into finely crafted jewelry for the modern Indian woman," Ranjani Krishnaswamy, GM of selling astatine Tanishq, said successful the release. "To genuinely acquisition the pridefulness of that epoch and the intricate craftsmanship which celebrates the art, architecture and lit of the jewelry, we invitation you to an immersive acquisition wherever contented meets technology. You tin acquisition the grandeur of the Chohza dynasty and the heavy plan stories that person inspired beauteous first-of-its-kind jewelry that is befitting for the Pudhumai Penn of Tamil Nadu."

A video walkthrough of the immersive acquisition and scope of jewelry is disposable below.