K-pop star Lisa and Chivas enter metaverse - The Spirits Business

Blended Scotch whisky Chivas Regal has collaborated with K-pop vocalist Lisa to diagnostic successful a virtual world experience.

Lisa and Chivas archetypal partnered to motorboat a constricted variation bottle

Named Regal Planet, the acquisition is Chivas Regal’s archetypal introduction into the metaverse.

Chivas teamed up with Lisa earlier this period to launch a constricted variation vessel for its 18-year-old expression.

It followed the brand’s archetypal concern with the vocalist earlier this year, erstwhile she became the archetypal pistillate look of Chivas successful Asia.

The 2 are pairing up again to observe the motorboat of the bottle.

The ‘immersive’ virtual acquisition volition footwear disconnected with a live, ticketed lawsuit connected 27 November astatine 9pm CST.

Attendees volition beryllium capable to experimentation with customized avatars, and the acquisition begins successful the ‘Rise Up’ lobby.

Here, guests volition beryllium capable to conscionable different guests, followed by the accidental to larn much astir Chivas and its scope of blended whiskies successful the ‘Hustle Area’.

Three-dimensional bottles volition look to uncover the ‘perfect serves’ and assorted cocktail recipes volition beryllium showcased.

For guests successful China and Malaysia, a virtual vending instrumentality volition beryllium disposable wherever fans tin acquisition prime Chivas Regal expressions done nonstop e-commerce links.

The circuit of Regal Planet concludes astatine the Regal Stage, wherever Lisa volition look to speech astir her ongoing concern with the Scotch marque and big a Q&A session. She volition besides contiguous her signature Pink Spice cocktail.

The lawsuit finale volition spot a ‘glittering fireworks display’, portion immoderate guests volition beryllium capable to instrumentality a virtual selfie with Lisa.

On 30 November, guests volition beryllium capable to revisit the Regal Planet with their avatars to acquisition recaps of the main event. The lawsuit volition beryllium disposable for metaverse enthusiasts successful China, Taiwan, Korea, Singapore and Malaysia.

Fans extracurricular of these countries volition beryllium capable to watercourse the broadcast connected 27 November astatine 1pm GMT done the Chivas Regal Instagram and YouTube pages.

Earlier this year, Tequila marque Patrón unveiled a caller virtual world cocktail acquisition successful Decentraland.