Kanye West: Adidas investigates after claims of 'toxic' behaviour

Adidas has launched an probe into reports that rapper Kanye West created a "toxic environment" erstwhile helium was moving with the brand.

Rolling Stone reported claims from immoderate workers connected the Yeezy collaboration, saying helium showed them explicit pictures and videos arsenic portion of bullying tactics.

In a letter, they said bosses were alert of West's "problematic behaviour" but "turned their motivation compass off".

Adidas said it did not yet cognize whether the allegations person immoderate merit.

"It is presently not wide whether the accusations made successful an anonymous missive are true," the institution said successful a connection connected Thursday.

"However, we instrumentality these allegations precise earnestly and person taken the determination to motorboat an autarkic probe of the substance instantly to code the allegations."

West, who was dropped by the institution past period aft helium posted anti-Semitic comments online, has not responded to the Rolling Stone story.

Rolling Stone reported allegations from anonymous unit members that helium attempted to intimidate them done behaviour that the mag described arsenic "provocative, often sexualized, and often directed toward women".

That reportedly included showing them explicit images of his ex-wife Kim Kardashian and his ain explicit videos, it said.

It quoted from the letter, successful which unit members complained to Adidas astir "the toxic and chaotic situation that Kanye West created" and "a precise sick signifier of predacious behaviour toward women" who worked for him nether the partnership.

According to Rolling Stone, the missive said: "He has, successful years past, exploded astatine women successful the country with violative remarks, and would edifice to sexually disturbing references erstwhile providing plan feedback. This benignant of effect from a marque spouse is 1 that Adidas employees should ne'er beryllium subjected to, nor should Adidas enactment ever tolerate."

West has not arsenic yet commented connected the claims. The BBC has attempted to interaction West.