KBP Brands Tests New SMS and Mobile Wallet Program at Select KFC Restaurants - Business Wire

OVERLAND PARK, Kan.--(BUSINESS WIRE)--KFC franchisee KBP Brands, 1 of the largest and fastest-growing QSR franchises successful the country, contiguous announced it has partnered with Vibes, the exertion person powering seamless mobile marque experiences, to trial a SMS and mobile wallet programme astatine 162 participating KBP-owned Kentucky Fried Chicken restaurants successful Texas, New York (Buffalo), New Jersey, Oklahoma and Arkansas. This programme enables the quality to conscionable consumers wherever they are astir active: their mobile devices.

KBP Brands sought to equip section markets with innovative tools to triumph customers efficaciously and supply strong, trackable results. KBP Brands turned to Vibes to boost user engagement, summation in-store postulation and turn loyalty astatine its KFC restaurants done the transportation of timely, personalized messages.

KBP Brands tin present instantly scope consumers done SMS and mobile wallet by sending targeted messages to section audiences based connected price, demographic and determination competition. Restaurants tin besides connection unsocial promotions to customers, rewarding them for repetition visits oregon for opting into the SMS program. For example, those who opt-in to the KBP Brands substance program from a mobile instrumentality person an instant substance alert connection and caller offers weekly. To opt-in to the KBP Brands substance program, simply substance the connection “DEALS” to “25899”. A implicit database of participating locations tin beryllium recovered here.

“The substance messaging programme fills a spread successful our section selling toolkits, serving arsenic an businesslike mechanics to present applicable and timely offers to individuals. A wide worth astatine a nationalist level tin beryllium a challenge, particularly by geographic area. We wanted the quality to activate compelling messaging rapidly based connected our restaurants’ unsocial needs,” said Tonya Mangels, vice president of selling activation, KBP Brands. “The quick-service edifice manufacture is highly competitive, and SMS selling is simply a cost-effective instrumentality that volition assistance america some pull caller customers and clasp existent customers.”

On average, brands spot contiguous accelerated subscriber maturation with a 98% retention complaint and a 40x ROI with mobile messaging programs. KBP Brands volition payment from being capable to present SMS messages astatine standard wrong a highly circumstantial timeframe. With Vibes, KBP Brands tin supply KFC customers real-time updates astatine the close spot and close time, ranging from section store changes specified arsenic hours of cognition to paper tests and limited-time-only deals, encouraging customers to sojourn and repetition business.

“We’re excited to assistance KBP Brands widen engagement with KFC customers successful a personal, connected and authentic way,” said Alex Campbell, CIO and co-founder, Vibes. “Mobile offers 1 of the fastest ways to link straight with a customer, and it volition let KBP Brands to conscionable individuals wherever they are successful the user journey.”

ABOUT KBP BRANDS

KBP Brands is 1 of the largest franchisees successful North America, operating ~1,000 restaurants crossed 31 states. Visit www.KBPbrands.com.

ABOUT VIBES

Vibes helps brands similar Ralph Lauren, Kohl’s, Redbox, Chipotle, Sephora, Ascena Brands and LEGO to grow, activate and optimize user relationships with timely, relevant, high-volume mobile messaging astatine a planetary scale. The company’s intelligent mobile acquisition level enables marketers and user loyalty professionals to link with consumers utilizing a unified autochthonal level of SMS, MMS, dynamic wallet, mobile propulsion notifications, app inbox and show analytics, to go the backbone for these brands’ wide integer engagement strategies. Gartner recognized Vibes arsenic a Leader successful its 2019 and 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.