By Charlotte Simpson and Bonnie McLaren
Newsbeat reporters
She mightiness beryllium 1 of the world's astir celebrated world TV stars, but Kourtney Kardashian has had a spot of a vocation change.
The 43-year-old has been gradually moving into the satellite of wellness with her blog, Poosh. And past twelvemonth she launched a enactment of supplements called Lemme.
But her latest summation to the vitamin scope is raising immoderate eyebrows, arsenic she claims they tin boost the wellness of your vagina.
To beforehand the merchandise - called Lemme Purr - she posted an Instagram video of herself, surrounded by cats, arsenic she eats 1 of the gummies.
"Vaginal wellness is specified an important portion of a woman's wide wellbeing (and not talked astir enough) which is wherefore we are truthful excited to motorboat this," the caption reads.
One of the main claims Kourtney makes is that the vitamin sweets tin change the sensation of the vagina.
"Give your vagina the saccharine dainty it deserves (and crook it into a saccharine treat)," Kourtney continues.
'Grift'
She says the merchandise uses "pineapple and Vitamin C and probiotics to people vaginal wellness and pH levels that enactment freshness and taste".
Dr Jen Gunter, a gynaecologist and writer of myth-busting bestseller The Vagina Bible, called Kourtney retired connected Instagram.
"Anyone who suggests that your vagina isn't caller oregon needs an improved sensation is simply a misogynist and atrocious person," she wrote.
"And yes that includes you @kourtneykardash and your @lemme grift."
Jen besides disputes the content that pineapples tin impact the sensation of your bodily fluids.
UK concatenation Lloyd's Pharmacy says it's "normal for vaginas and vaginal fluids to person a flimsy smell, which volition alteration according to hormones, activity, hygiene and diet".
'See your GP, not a Kardashian'
Maddy Dann, a 30-year-old A&E doctor, regularly speaks astir intersexual wellness connected TikTok - and she's told BBC Newsbeat wherefore she doesn't deliberation the supplements volition work.
"Every idiosyncratic with a vulva oregon vagina is going to person a antithetic odour, it's going to person a antithetic scent, a antithetic sensation and a antithetic magnitude of discharge," she says.
"And truthful what this merchandise suggests is that each pistillate needs to person the aforesaid tasting, the aforesaid smelling, vagina oregon discharge - and that's conscionable not realistic."
Maddy worries that the advertisement volition springiness women the thought that thing "entirely normal" is simply a occupation that lone the merchandise tin solve.
She adds that the gummies "probably won't beryllium utile for astir people" and that "there's nary specified happening arsenic an unclean vagina, the vagina self-cleans".
"While they marque beardown arguments with each these buzzwords, similar vaginal pH and microbiome, successful a steadfast idiosyncratic probiotics and supplements aren't ever recommended unless there's a confirmed deficiency successful immoderate you're supplementing," she adds.
But Maddy's apical portion of advice?
"If your odour oregon your discharge changes, you request to spot a GP oregon a gynaecologist - not a Kardashian."
Newsbeat has contacted Kourtney Kardashian for comment.
An FAQ connected Lemme's Instagram leafage says the marque uses "effective ingredients" that person been "clinically studied".