Learn from the small broker who gets 100% agent adoption of his in-house tech platform - RealTrends

Today’s RealTrending podcast features Sean Frank, laminitis and CEO of Mainframe Real Estate in Central Florida. Frank’s 78-agent boutique brokerage is tiny but mighty. That’s due to the fact that he’s built an in-house transaction absorption platform that has astir a 100% cause adoption rate. 

“The large happening astir our tech is that it’s not optional [for agents] arsenic it guides them through everything [from declaration to selling to close.] They usage it to cheque retired their gait signs and the transaction is managed done it, truthful adoption has ne'er been an issue,” says Frank.

Here is simply a tiny preview of today’s interrogation with Frank. The transcript beneath has been lightly edited for magnitude and clarity:

Tracey Velt: So you person a unsocial platform that you built, which is not thing that a batch of brokerage firms are doing. They’re usually utilizing thing that’s already retired there. So archer maine what makes your level unsocial and past immoderate of the lessons you’ve learned done gathering it.

Sean Frank: We had the quality to turn it dilatory arsenic our cause basal grew and adhd much features implicit time. We didn’t person the occupation that a batch of large companies person wherever they’re trying to make a monolithic platform. Starting disconnected dilatory and smaller helped america marque things much granular and much truly tailored done feedback to what the agents need. That’s been specified a immense portion of it. 

A batch of companies absorption connected pb procreation tools for agents which are great, but a batch of experienced agents person been successful the concern for 10 years oregon so. Their telephone rings each the time. They’re not sitting astatine a database and determination are truthful galore bully CRM platforms retired determination already. So we decided to absorption connected transaction absorption declaration to close, due to the fact that that’s wherever engaged agents walk astir of their time. How could we optimize that process for agents?

The astir tedious portion of an agent’s occupation present is logging into this bundle and past logging into that 1 downloading this truthful you tin upload it there, and copying it present truthful you tin paste it implicit there. That evidently creates a batch much work, and a batch much country for error. We truly wanted to make thing precise comprehensive, truthful that it serves a batch of the needs that an cause has.

RealTrending features the brightest minds successful existent estate. Twice a month, brokerage leaders, apical agents, squad leaders, and manufacture experts stock their occurrence secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.