Lucy Letby was the "face" of a fundraising entreaty to regenerate the infirmary neonatal portion wherever she murdered 7 babies, the nationalist enquiry into her crimes has heard.
The caregiver featured prominently connected leaflets and posters for the Countess of Chester Hospital's multimillion-pound Babygrow Appeal, which was launched successful 2013.
Giving grounds earlier astatine the Thirlwall Inquiry, the hospital's erstwhile main fiscal serviceman Simon Holden said: "There was assorted promotional worldly and leaflets and posters, and Lucy Letby appeared connected rather a fewer of those.
"Nurse Letby was the look of that entreaty successful effect."
Letby besides provided a unit illustration printed successful the Chester Standard paper successful the aboriginal weeks of the campaign, and 2 years aboriginal was pictured successful the aforesaid paper with colleagues successful August 2015 arsenic they celebrated reaching the halfway people people for the new, larger unit.
She was moved from the portion successful July 2016 to an administrative relation astatine the infirmary aft advisor paediatricians voiced fears she whitethorn person deliberately harmed babies successful the aftermath of the deaths of 2 triplet boys.
Mr Holden recalled that conversations astir the foundation entreaty followed successful meetings with infirmary executives but helium said Letby's sanction did not travel up.
He said: "To beryllium rather honorable I didn't cognize who Lucy Letby was truthful I wouldn't enactment the look with the sanction astatine the time."
He said it aboriginal became evident that each the promotional documentation "had Lucy Letby's representation connected it".
In her unit profile, Letby, who started enactment afloat clip astatine the neonatal portion from January 2012, told the Chester Standard: "My relation involves caring for a wide scope of babies requiring assorted levels of support.
"Some are present for a fewer days, others for galore months and I bask seeing them advancement and supporting their families.
"I anticipation the caller portion volition supply a greater grade of privateness and abstraction for parents and siblings."
The replacement portion opened successful 2021, though it volition beryllium relocated to a caller women and children's gathering owed to unfastened adjacent summer.
Cheshire Police were not called successful by the infirmary until May 2017 to analyse the accrued fig of deaths connected the portion aft the infirmary opted alternatively to committee a bid of reviews.
Former infirmary committee subordinate Andrew Higgins told the enquiry that constabulary should person been progressive earlier.
The non-executive manager said: "For excessively long, the spot treated investigations into the summation successful deaths excessively overmuch similar those successful different mortality oregon superior incidental reviews.
He said the "basic mistake" was that each radical tried to travel up with definitive answers earlier escalating further up the enactment - starting with the interior reviews conducted by clinicians successful precocious 2015 and aboriginal 2016, which helium said besides proved "inconclusive".
Letby, 34, from Hereford, is serving 15 whole-life orders aft she was convicted astatine Manchester Crown Court of murdering 7 infants and attempting to execution 7 others, with 2 attempts connected 1 of her victims, betwixt June 2015 and June 2016.
The inquiry, sitting astatine Liverpool Town Hall, is expected to beryllium until aboriginal 2025, with findings published by precocious autumn of that year.