Lidl wins logo lawsuit against Tesco

Discounter Lidl has won a trademark conflict against the UK's biggest supermarket concatenation Tesco.

The High Court ruled that Tesco's Clubcard logo copied Lidl's logo, which some usage a yellowish ellipse connected a quadrate bluish background.

Lidl said Tesco had infringed its copyright, letting Tesco "take unfair advantage" of Lidl's "reputation for large value".

Tesco said it was "disappointed" by the ruling and that it intended to appeal.

Discounter Lidl started its suit successful 2020, soon aft Tesco started utilizing the logo to beforehand its Clubcard discount scheme.

It argued that Tesco deliberately copied its trademark to deceive customers into reasoning its prices were comparable.

Judge Joanna Smith said successful a written ruling connected Wednesday that Tesco had "taken unfair vantage of the distinctive reputation" for debased prices held by Lidl's trademarks.

However, the justice rejected Lidl's statement that Tesco had "the deliberate subjective volition of riding connected Lidl's overgarment tails".

A Lidl spokesperson said successful a statement: "We are pleased that the tribunal has agreed with america and that it volition present bid Tesco to halt utilizing the Clubcard logo."

Tesco said it planned to entreaty against the ruling, which a spokesperson described arsenic being "just astir the colour and signifier of the Clubcard Prices logo".

Its lawyers antecedently accused Lidl of hypocrisy and said it copied the branding of well-known products specified arsenic Oreo cookies.

The spokesperson added that the ruling would person "no impact" connected its Clubcard scheme. It is unclear whether Tesco volition beryllium capable to proceed utilizing the logo arsenic it appeals.