Life insurance firm DeadHappy defends Harold Shipman advert

1 year ago 57

Dr Harold ShipmanImage source, GMP

Image caption,

Dr Harold Shipman is 1 of the astir prolific serial killers successful modern history

A beingness security steadfast has defended utilizing serial slayer Harold Shipman successful an advertizing run aft it was labelled "beyond despicable" by different manufacture leaders.

DeadHappy utilized the representation to beforehand its services with the tagline "Life Insurance. Because you ne'er cognize who your doc mightiness be."

The steadfast said it was meant to "make radical halt and think".

The marque intended to beryllium provocative but not to offend people, it added.

Shipman is estimated to person murdered up to 250 radical during his clip arsenic a GP successful Hyde, Greater Manchester.

'Shocking brand'

Senior security advisers crossed the UK person slammed the advertizing campaign.

Kathryn Knowles, laminitis of Cura Financial Services, tweeted: "Please cognize that galore of america successful security find this beyond despicable."

Others called it "shocking" and "absolutely appalling".

In a statement, the firm's laminitis Andy Knott said: "We are called DeadHappy and our strapline is 'Life security to dice for' truthful we are alert of the provocative and to immoderate the precise shocking quality of our brand.

"But being provocative is antithetic to being violative and it is of people ne'er our volition to offend oregon upset people. It is our volition to marque radical halt and think. If nevertheless you person been personally distressed by this advert we bash sincerely apologise."

Shipman was recovered blameworthy of murdering 15 patients nether his attraction successful January 2000, sentenced to beingness imprisonment with a full beingness order. He was recovered dormant successful his compartment successful Wakefield Prison successful 2004.

The BBC has contacted the Advertising Standards Authority for comment.

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