Linda Yaccarino: Twitter CEO rumours circle as ad boss leaves NBCUniversal

The caput of advertizing astatine NBCUniversal, Linda Yaccarino, has stepped down amid reports that she has been tapped to pb Twitter.

NBCUniversal said Ms Yaccarino was leaving, "effective immediately", aft 12 years with the media company.

It followed reports that she was successful talks with billionare Elon Musk to beryllium the main enforcement of Twitter.

Mr Musk posted connected Thursday that helium had recovered a caller brag and "she" would commencement successful six weeks.

He did not sanction the caller main enforcement successful his station connected the level and the institution has not confirmed the move.

The entrepreneur - who bought the societal media level past twelvemonth for $44bn - has been nether unit to find idiosyncratic other to pb the institution and refocus his attraction connected his different businesses, which see electrical carmaker Tesla and rocket steadfast SpaceX.

Mr Musk said helium would stay progressive astatine Twitter arsenic enforcement president and main exertion officer.

Ms Yaccarino would bring to Twitter heavy acquisition successful the advertizing industry, wherever Mr Musk's takeover of Twitter has raised questions.

Mr Musk instantly fired thousands of staff, including radical who had been tasked with dealing with abusive posts.

He has besides overhauled the mode the work authenticates accounts, charging for bluish ticks successful a determination critics said would facilitate the dispersed of misinformation.

Many large companies halted their spending connected the level successful the weeks aft helium took charge, acrophobic astir however their brands mightiness beryllium affected by changes helium was making.

That was a large stroke to Twitter, which has historically depended connected advertizing to marque money.

Mr Musk told the BBC past period that galore of those companies were returning.

But the tract nether his enactment continues to look mistrust, Ms Yaccarino reminded Mr Musk astatine an advertizing league past month.

"The radical successful this country are your accelerated way to profitability," she said. "But there's a decent spot of sceptics successful the room.

"There's radical who cannot separate, they're challenged by separating the man, his opinions and the microphone helium present owns."