London Fashion Week: Is the cost-of-living crisis fuelling creativity?

The rising outgo of surviving means our spending habits are changing to support up with sky-high nutrient and vigor prices.

It's thing those successful the satellite of manner person to beryllium alert of arsenic radical chopped back.

But that doesn't mean it's a atrocious clip for the industry, it conscionable means getting creative.

That's according to Josephine Phillips who founded Sojo, an on-demand app that repairs clothes.

The 26-year-old wants radical to deliberation doubly astir throwing apparel retired and alternatively deliberation astir fixing them.

"We truly privation radical to deliberation of repair arsenic thing exciting. It's an acquisition you tin enjoy," she tells BBC Newsbeat.

Josephine says the thought for the app came to her erstwhile she needed a portion of covering altered, but didn't cognize however to bash it herself.

"I, similar truthful galore others, had nary thought however to sew, truthful I wanted to marque repairing and tailoring casual and convenient."

In bid to get thing repaired, users log their contented connected the app and a courier collects it connected bike.

At a clip erstwhile we're spending little connected clothing, Josephine believes tweaking what you person is simply a cost-effective mode of bringing joy.

"We've realised erstwhile radical get things tailored - adjacent erstwhile you marque a tiny alteration - you consciousness wholly otherwise astir that item," she says.

"It feels similar 'wow, I haven't wanted this for a twelvemonth due to the fact that it didn't marque maine consciousness great' and present it's similar a caller portion of clothing."

Since launching Sojo successful January 2021, the institution has built a web of 10 seamsters.

They presently run successful London but person plans to grow crossed the UK.

Of each the tweaks they do, Josephine says their astir communal repair occupation is linked to dancefloor injuries.

"We bash a batch of crotch rips connected jeans, truthful 1 for each the dancers and man-spreaders. We besides bash a batch of replacement rips successful the pockets of coats and jackets."

It's not conscionable Josephine who thinks it's an breathtaking and innovative clip for manner arsenic radical marque bash with what's successful their wardrobes.

It's a inclination that's ringing existent with editor-in-chief of British Vogue, Edward Enninful.

When Newsbeat asked Edward if it was a pugnacious clip for the industry, helium said it was tricky for brands but not individuals.

"Fashion has been done a recession before, this isn't the first, but what a recession does is marque creativity bigger."

Mentioning the 1980s - the clip of different recession - Edward besides spoke astir the inclination of customising.

"People ideate much and find different ways of being creative. In the '80s radical tie-died t-shirts and embellished their clothes."

In a clime of outgo saving, much and much of america are buying 2nd hand.

If you're not yet seeing pre-loved apparel successful your ain wardrobe, there's a accidental you'll beryllium seeing them connected TV.

For the 2nd play moving Love Island has teamed with eBay, styling contestants successful apparel from the online shop.

The apparel were sourced by stylist Amy Bannerman, who sourced 1,800 items for the islanders aft spending hours trawling the site.

"Even earlier I took this role, I was connected eBay each time conscionable for myself, there's ne'er a infinitesimal I'm not looking for something," she tells Newsbeat.

According to Amy, it's not conscionable connected our screens wherever pre-loved is taking implicit but connected the runways too.

"If you look to the manner shows astatine the moment, they're taking power from vintage and pre-loved fashion," she says.

"So galore looks similar they person been sourced successful vintage stores. It's decidedly having an aesthetic effect, radical don't privation to formal successful trends.

"What an breathtaking time, to cognize we're rising to the situation of the outgo of surviving and inactive managing to propulsion retired looks."

Listen to Newsbeat live astatine 12:45 and 17:45 weekdays - oregon perceive backmost here.