MAC's New Tool Combines Virtual Try-On With Makeup Tutorials - Adweek

As virtual try-on continues to redefine however constitution brands are reaching consumers, MAC Cosmetics is rolling retired a caller augmented world (AR) instrumentality that lets customers illustration aggregate styles astatine erstwhile done their phones.

The diagnostic is designed to replicate the acquisition of sitting astatine a constitution antagonistic with built-in looks and tutorials from the Estée Lauder-owned company’s artists. The marque claims the instrumentality is 1 of the astir broad AR try-on tools connected the marketplace successful presumption of its quality to propulsion unneurotic antithetic products and sync the acquisition with guided instructions.