Macroeconomic obstacles hit SEA smartphone demand - Mobile World Live

Smartphone shipments successful Southeast Asia fell year-on-year successful Q3 for a 3rd consecutive quarter, with Vietnam the lone marketplace successful the portion to grounds gains, information from Canalys showed.

Shipments fell 4 per cent to 23.5 cardinal units.

Canalys probe expert Chiew Le Xuan stated user assurance was impacted by rising ostentation and involvement rates, starring to smartphone spending returning to the ultra-low end.

Vendors launched caller low-end products successful the 4th arsenic a antiaircraft strategy to support their shares arsenic the marketplace suffered from request headwinds, Chiew added.

Samsung maintained its pb with a 25 per cent marketplace share, with shipments level astatine 5.9 cardinal units. Oppo remained successful 2nd spot with a 19 per cent share, shipping 7 per cent less units astatine 4.5 million.

Third-place Vivo’s shipments fell 9 per cent to 3.5 cardinal units and its stock dropped to 15 per cent, portion Xiaomi was 4th with a 13 per cent stock with shipments down 11 per cent to 3.1 cardinal units.

Realme’s shipments declined 27 per cent to 2.1 cardinal units, with its stock declining 3 percent points to 9 per cent.

Canalys stated shipments successful Vietnam roseate 35 per cent, portion falling successful Indonesia, the Philippines, Thailand and Malaysia.

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