Manhattan Swank: NH Collection New York Madison Avenue

World travelers are apt acquainted with the NH Hotel Group whose postulation of much than 350 hotels and resorts spans 28 countries. Until recently, the Madrid-based marque eluded the U.S., but with the sparkling caller and precise swank NH Collection New York Madison Avenue, the institution has made its North American mark, and the effect is axenic Manhattan. 

NH Hotel Group ever places its establishments successful fabulous and ideally-located areas of each city, surrounded by the astir elegant and eclectic neighborhoods, and NH Collection New York Madison Avenue is nary exception. Located astatine the country of 22 E 38th Street and its namesake avenue, the edifice is steps distant from 1 of the astir cardinal and vibrant areas of Manhattan. It is wrong walking region of Grand Central Station, Times Square, the Empire State Building, Bryant Park, and Broadway, arsenic good arsenic buying meccas Saks 5th Avenue, Bloomingdale’s and Macy’s Herald Square—not to notation Madison Avenue’s astir fashionable boutiques. 

NH Collection New York Madison Avenue Lobby

Located successful a historical 1920’s Renaissance Revival gathering designed by renowned architects E. Murgatroyd & P. Ogden, NH Collection New York Madison Avenue afloat embraces its determination wrong America’s archetypal advertizing manufacture corridor. Taking its inspiration from the storied advertisement agencies that erstwhile called this vicinity home, the edifice and its Madmen-esque décor taxable hearken backmost to the region’s originative heyday. A nostalgic ambiance is pervasive, from the communal areas with low-slung furnishings designed to foster convivial experiences to mid-century play details of vintage creation and artifacts that enactment the walls and bookshelves. The throwback vibe though is counterbalanced by modern amenities specified arsenic 24-hour room-service, a 24-hour table manned by a highly-trained staff, Nespresso java machines and beverage kettles successful each room, and precocious functioning WIFI.

NH Collection New York Madison Avenue Presidential Suite

NH Collection New York Madison Avenue Junior Suite Terrace

281 rooms and 7 elegantly decorated suites diagnostic stunning metropolis views; the 18th floor Presidential Suite, favored by visiting UN dignitaries, looks straight toward the Empire State Building. Pre-war ceramic walls opposition with the brushed drape of flowing curtains, velvet furnishings, and plush bedding. A furnished terrace is the cleanable spot for al fresco, in-room dining, delivered by the hotel’s on-property edifice Serafina. 

On the hotel’s main level and accessible from the lobby and its Madison Avenue main entrance, this Serafina is the newest of the brand’s twelve New York City locations, and is by acold the astir elegant determination yet, arsenic implied by enactment upon enactment of softly illuminated rosé bottles that enactment the windows. The effect is mesmerizing. Lively and contemporary, the beloved Italian edifice is the hotel’s cleanable match, featuring tableside pastas cooked successful a parmesan wheel, freshly tossed tableside Caesars, salt-crusted branzino, a gloriously tiled woodburning pizza oven (where guests tin bask slices astatine the counter), and a sumptuous meal buffet. The 110-seat abstraction has been impeccably styled with lavish banquettes and a trademark marble bar.

Serafina Interior

“The NH Hotel Group has a world-renowned planetary presence, arsenic does Serafina, sharing respective of the aforesaid cities arsenic our restaurants,” said Fabio Granato and Vittorio Assaf, co-owners of the Serafina Restaurant Group. “Here successful New York City, we are blessed and arrogant to connection our 25 years of acquisition successful the Italian nutrient and beverage manufacture to enactment the opening of NH Collection's archetypal edifice successful the US. We truly anticipation this associated task volition beryllium the opening of a agelong concern betwixt The NH Collection hotels and Serafina, coming unneurotic for much breathtaking luxury hospitality opportunities successful the future.' 

Additional libation tin beryllium recovered successful the hotel’s chic MAD Bar & Lounge wherever seasoned bartenders fulfill each guest’s cocktail wish. The velvet bar-stooled abstraction features unrecorded euphony 3 nights each week (Tuesday is piano, Wednesday is jazz, and Thursday is Latin jazz) and a country is reserved for the hotel's exclusive Suite & Tea work featuring top-notch infusions from astir the satellite (including the archetypal Tea Gin & Tonic) accompanied by delicious saccharine and savory snacks.

NH Collection New York Madison Avenue Suite & Tea Service

“We are precise pleased to beryllium marking this caller milestone opening successful New York, raising our worth proposition successful the metropolis with the instauration of our upper-upscale brand, NH Collection,” said Hugo Rovira, managing manager for NH Hotel Group successful Southern Europe and the US. “The caller NH Collection New York Madison Avenue embodies the tone of this conception successful the broadest sense: exceptional and meticulous attraction to detail, first-class services, innovative premium products and next-generation technology, harvester to make an unparalleled experience.”  

Photos courtesy of NH Collection New York Madison Avenue