Mark Zuckerberg is trying to do what Google did with Android — but he learned all the wrong lessons - Yahoo Finance

• Meta's effort to physique the metaverse is simply a mode to wrangle backmost power of user information from Apple, experts say.

• The effort to summation a competitory vantage implicit Apple is reminiscent of Google's effort to physique Android.

• Google's effort paid off, but it's apt that Mark Zuckerberg learned the incorrect lessons from caller history.

Meta wants to wrangle power distant from Apple.

The company's multi-billion dollar effort to physique the metaverse and its determination past twelvemonth to rebrand from Facebook to Meta is simply a mode to reclaim power of user information from Apple's clutches, experts say.

It's akin to wherefore Google developed Android, but Mark Zuckerberg's task seems to miss 1 cardinal constituent that made Android a success.

Apple's alteration messed with Facebook's concern model

Last year, Apple changed its privateness policy, making it harder for Facebook to way and monetize its advertising.

"Apple has fundamentally made Facebook's returns revert to the mean due to the fact that they removed a monolithic information root successful presumption of their entree to app idiosyncratic data," said Mark Zgutowicz, a Meta expert astatine Benchmark.

The alteration could travel astatine a company-threatening outgo to Meta.

Over 95% of the company's gross comes from mobile devices, according to Needham tech expert Laura Martin. Meta's COO told investors that Apple's caller argumentation would effect successful $10 cardinal of little gross successful 2022.

"Meta's extremity is to regenerate Apple's smartphone centrality successful consumers' lives," Martin precocious wrote successful a enactment to investors.

Android vs. Metaverse

Google reportedly created Android much than a decennary agone for the aforesaid reason: to vie with Apple.

In 2007, Google scrapped its planned first-iteration Android telephone conscionable earlier motorboat and redesigned it to look similar the sleeker first-generation iPhone, according to the publication Dogfight, by writer and writer Fred Vogelstein.

Steve Jobs, Apple's co-founder, was reportedly incensed by Google's instauration of Android, which helium believed to beryllium an amerciable transcript of the iPhone, reportedly calling it a "stolen product," according to Walter Isaacson's 2011 book, Steve Jobs.

However, there's 1 main quality betwixt Google's effort to flight Apple's supremacy and Meta's gambit: determination was already impervious of user request for the merchandise Google was allegedly duping. Apple had sold 1 million of its first-generation iPhones conscionable 74 days aft its introduction.

Google's pivot paid off. Will Meta's?

Google saw wherever Apple was going and continued to make its Android level to lucifer Apple's iOS. The institution has besides continued to invest successful making its smartphones, a instrumentality it knows radical want.

Google's stake paid off. Android is present the dominant mobile operating system worldwide.

But Google was a accelerated follower; Meta's pivot could beryllium much unsafe due to the fact that it's investing successful a mostly untested product: the metaverse.

"It's a massively immense risk, and I deliberation the superior hazard is determination are nary tangibles close now," Zgutowicz said.

Some analysts connected Wall Street are skeptical Meta volition propulsion this off.

"Even if the Metaverse does crook retired to beryllium the immersive hardware-based imaginativeness that Meta articulates, volition Meta truly beryllium the winning hardware supplier to consumers?" Martin asked successful a caller note.

While sticking to the aged concern exemplary nether Apple's caller privateness authorities would've apt outgo Facebook billions successful mislaid advertizing revenue, gathering an full virtual satellite from scratch doesn't precisely travel cheap.

Meta has reported much than $19 cardinal successful losses from its metaverse concern portion since the commencement of past year, turning disconnected galore investors, including 1 who wrote an unfastened letter to Zuckerberg urging him to stem the losses. Meta's banal is down much than 70% truthful acold this year.

Read the archetypal nonfiction connected Business Insider