Mark Zuckerberg: Threads users down by more than a half

Meta brag Mark Zuckerberg says its caller societal media platform, Threads, has mislaid much than fractional its users.

The Twitter rival rocketed to much than 100 cardinal users wrong 5 days of its motorboat earlier this month.

But Mr Zuckerberg has acknowledged those numbers person present tumbled.

"If you person much than 100 cardinal radical motion up, ideally it would beryllium awesome if each of them oregon adjacent fractional of them stuck around. We're not determination yet," helium said.

Mr Zuckerberg - who made the comments successful a telephone to employees, heard by the Reuters quality bureau - described the concern arsenic "normal" and said helium anticipated retention to amended arsenic caller features were added to the app.

Threads was criticised for the constricted functionality it had erstwhile it launched.

Meta has since added caller features, specified arsenic abstracted "following" and "for you"' feeds, and accrued scope to construe posts into antithetic languages.

The company's main merchandise officer, Chris Cox, told unit it was present focused connected adding much "retention-driving hooks" to gully radical backmost to the platform.

He gave the illustration of "making definite radical who are connected the Instagram app tin spot important Threads". The 2 platforms are intimately tied - successful bid to motion up for Threads, users indispensable person an Instagram account.

Mr Zuckerberg besides updated employees connected the company's tremendous stake connected a yet-to-be-created virtual world world, called the Metaverse.

He said enactment connected the augmented world (AR) and virtual world (VR) exertion that would powerfulness it was "not massively up of schedule, but connected track", adding that helium didn't expect it going mainstream until the adjacent decade.

That prediction whitethorn intensify concerns that Meta has dedicated excessively overmuch clip and wealth to the Metaverse - its Reality Labs division, which produces VR headsets and different products, has racked up multi-billion dollar losses.

From the information of their keyboards, the 2 men indicated successful June that they were some keen connected a bout - adjacent going arsenic acold arsenic suggesting a venue successful Las Vegas.

However, erstwhile pressed astir it connected the call, Mr Zuckerberg said helium was "not definite if it's going to travel together".