Marks & Spencer test Zyler virtual try-on - Digital Signage Today

UK retailer Marks & Spencer are piloting virtual try-on successful a concern with exertion spouse Zyler, according to a property release.

Currently operating successful 2 stores astatine Oxford Circus and Harrogate, the strategy leverages AI-powered representation processing and mobile interactivity to let customers to spot however an array of outfits volition look connected them, each without having to physically effort connected the garments successful a changing room.

The archetypal proceedings features covering marque Jaeger. The strategy is designed to escaped up associates from repetitive enactment similar stocking and folding to supply styling proposal and input to customers portion reducing the request for redundant inventory taking up level abstraction (colors, sizes and the like).

Alexander Berend, CEO astatine Zyler, dubbed the aviator "a fantastic accidental to get customers excited astir buying in-store. Shoppers could spot themselves successful the full Jaeger range, including items not successful banal astatine that location, to find the champion items for them... We are delighted to beryllium moving with specified an iconic marque arsenic Marks & Spencer to amended the buying experience."

Alexander Berend astatine a aviator location. Provided by Zyler.