Maruti Suzuki launches ArenaVerse; a Metaverse platform for customers - CarWale

- More than 700 Arena outlets to person VR acquisition for customers

- Brand started disconnected the Metaverse adoption with NEXAverse

Maruti Suzuki India Limited (MSIL) has launched ArenaVerse, a Metaverse level for the ARENA showroom network. Users volition beryllium capable to immerse themselves successful an interactive virtual acquisition with their prime of Maruti Suzuki vehicles via ArenaVerse. Furthermore, the platform's motorboat reinforces the company's committedness to providing a much interactive and immersive retail acquisition for imaginable customers, arsenic they volition beryllium capable to digitally interact with income representatives and configure cars successful ArenaVerse.

The Indian automaker has facilitated Virtual Reality (VR) devices to implicit 700 Maruti Suzuki ARENA outlets crossed India truthful that customers tin acquisition the ArenaVerse. The ArenaVerse web mentation volition besides beryllium disposable connected web browsers via the Maruti Suzuki ARENA website.

Speaking connected the instauration of ArenaVerse, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we person ensured that our already beardown integer travel is further fortified to suit the requirements of new-age customers. We acceptable the wheels of the Metaverse successful question with NEXAverse which has been a resounding success, with implicit 10,000 bookings for the Grand Vitara coming from the NEXAverse alone. With ArenaVerse, we person taken this integer travel a notch up, by bringing the country’s largest car retail web ARENA to the Metaverse and ensuring that our customers’ integer experiences are arsenic personalised and dynamic arsenic possible.”