Maurice Lacroix Launches Aikon #tide Mahindra

From JustLuxe contented spouse iW Magazine

Maurice Lacroix merges its ongoing relation arsenic the authoritative timer of Mahindra Racing with its eco-friendly Aikon #tide postulation to motorboat the Aikon #tide Mahindra. 

The caller Maurice Lacroix Aikon #tide Mahindra.

Like all Aikon #tide models, the caller 40mm quartz ticker is made from ocean-bound upcycled plastic, but present it is besides dressed successful the contention team’s reddish colors portion besides displaying the Mahindra Racing logo and the day connected the textured achromatic dial.

Maurice Lacroix colors the bezel successful Mahindra red, a agleam racing hue that nicely contrasts with the achromatic rubber strap with the Maurice Lacroix ‘M’ logo connected it successful red.

The watchmaker supplies a second strap successful reddish rubber with achromatic accents. And arsenic ever for this brand, wearers tin rapidly alteration straps utilizing Maurice Lacroix’s Easy Strap Exchange system, which requires nary tools.

Mahindra Racing is simply a founding squad successful the ABB FIA Formula E World Championship. The contention squad actively promotes EV technology, which meshes nicely with Aikon #tide connection of eco-friendly watchmaking.

As Maurice Lacroix notes, one Aikon #tide watch and its packaging necessitate seventeen upcycled integrative bottles, which means seventeen less bottles polluting the ocean. 

Price: $850