Maybelline NY goes big in VR with K-pop band to celebrate Double 11 - Marketing Interactive

Maybelline New York has gone large to observe China's eCommerce lawsuit Double 11 by combining virtual world successful a gamified acquisition with rising K-pop set Itzy.

Partnering with advertisement bureau gotham, which is portion of the McCann Worldgroup web with extended expertise successful quality and manner brands, Maybelline aims to scope the manner guardant inclination seekers who usage 11.11 to hunt for the champion products and thrust consciousness to China’s eCommerce event.  

Commencing connected 11 November, Maybelline New York worked with notable director, Rigend, connected the run to make a satellite wherever next-generation innovation meets Maybelline makeup. Venturing into the virtual, the run turns the Maybelline merchandise into an experience, going beyond functionality and creating an interactive satellite consumers tin immerse themselves in.

In presumption of mediums of promotion, the run volition tally connected societal and integer crossed Chinese eCommerce level T-mall arsenic good arsenic connected Maybelline’s ain platforms.

MARKETING-INTERACTIVE has reached retired to Maybelline for further information.

Back successful September 2022, Maybelline partnered with eCommerce enabler and TikTok Shop partner, Momentum Commerce to motorboat connected TikTok Shop with regular unrecorded buying hosted connected the platform. Its selling manager Julian Tan explained that TikTok had go an indispensable instrumentality successful the selling toolbox to support the marque top-of-mind and adjacent to customers' hearts. 

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