Medialinks releases report on future of e-commerce in MENA - Campaign Middle East

UAE-based integer bureau Medialinks released a study titled, ‘The aboriginal of e-commerce successful the Middle East and North Africa: examining the cardinal drivers of growth.’ It explores trends that are apt to power e-commerce successful the Middle East and North Africa portion successful 2023.

The study provides an investigation of the existent authorities of the e-commerce marketplace successful MENA and identifies trends that signifier its maturation this year. According to it, the e-commerce marketplace successful MENA is expected to spot important maturation implicit the adjacent fewer years with an estimated compound yearly maturation complaint of 15 per cent betwixt 2021 and 2023. This maturation is being driven by a fig of cardinal factors listed below:

Increasing net penetration and mobile telephone adoption

The fig of net users successful MENA is expected to scope implicit 200 cardinal by 2023, with a bulk of these users accessing the net via their mobile phones. This summation successful net and mobile telephone adoption makes it easier for consumers successful the portion to store online.

Growing usage of integer outgo methods

The usage of integer outgo methods specified arsenic mobile wallets and online banking is besides connected the emergence successful MENA. This inclination is making it easier for consumers to marque online purchases and is driving the maturation of e-commerce successful the region.

Increasing request for online shopping

Consumers successful MENA are progressively turning to online buying arsenic a convenient and harmless mode to acquisition goods and services. This inclination is being fueled by the COVID-19 pandemic, which has led to a displacement towards online buying arsenic a mode to debar crowded carnal retail spaces.

With engaged enactment schedules and hectic lifestyles, consumers successful the portion are looking for ways to prevention clip and effort erstwhile shopping. E-commerce provides an casual and convenient mode for consumers to store from the comfortableness of their ain homes, which has contributed to its increasing popularity successful the region. One of the trends expected to predominate the e-commerce manufacture successful the MENA portion successful 2023 is the emergence of cross-border e-commerce. Cross-border e-commerce refers to the merchantability of goods and services from 1 state to another, either done online platforms oregon done carnal stores.

Additionally, mobile commerce oregon m-commerce is acceptable to play a important relation successful the e-commerce and integer selling abstraction successful 2023. According to a study by the Arab News, mobile penetration successful the portion is expected to scope 89 per cent by 2023 with much and much consumers turning to their smartphones for buying and purchasing products and services. This displacement is driving e-commerce companies to absorption connected optimising their mobile websites and app experiences to supply seamless and convenient buying options for their customers.