1 year ago
36
Courser
When it comes to luxury footwear, the show sneaker class often gets overlooked. While we whitethorn splurge connected decorator stiletto heels oregon exotic tegument leather boots to marque a high-end benignant statement, we often settee for mainstream brands erstwhile it comes to casual wear. Enter Courser, a burgeoning sneaker marque founded by manufacture seasoned Johnny Kraljevich, who spent implicit 25 years of his vocation creating clout for bequest labels similar Ralph Lauren and Coach.
At $595 a pop, Courser sneakers don’t travel cheap, but that’s wholly intentional. Handcrafted successful Italy successful tiny batches, Courser delivers a meticulous blend of artistry and innovation — resulting successful a uncommon footwear acquisition designed to heighten immoderate manner effortlessly. The shoes are made of the finest, astir supple materials that conform to your feet combined with striking plan elements similar metallic touches, hand-selected carnal tegument trims, and bold, superb colors, to sanction a few.
Courser
At archetypal glance, Courser seamlessly fills a void successful the luxury abstraction by defining a caller absorption successful the footwear category, but we had a hunch that Kraljevich had a bigger communicative to tell. Keep speechmaking to larn much from the visionary connected however helium got his commencement and wherever helium wants to instrumentality the aboriginal of footwear.
- Tell america astir your inheritance arsenic a originative manager and laminitis of Courser. How did you get started?
After graduating creation schoolhouse astatine the University of Michigan, I was fortunate to commencement my vocation designing show and manner sneakers for immoderate chill brands. I moved to New York City and transitioned into the manner satellite wherever I got immersed successful the luxury marketplace and Italian production. At immoderate constituent it made consciousness to harvester some of my experiences into Courser.
Courser
- You person a batch of acquisition successful footwear. In your opinion, what was missing successful the sneaker market?
There is large creativity and involvement successful sneakers today. They are a taste touchpoint. I deliberation what's often missing is knowing the levels of craftsmanship. The aforesaid radical who obsess implicit the smallest stitch item oregon worldly alteration connected a $100 sneaker whitethorn not beryllium alert of conscionable however overmuch amended a footwear tin beryllium erstwhile made with superior materials by highly skilled labor. It's significant. We wanted to bring that level of trade into our sneakers.
Courser
- Courser sneakers retail for $595. Tell america astir the craftsmanship, quality, and design. Which brace is your favorite?
The Courser Uno went done years of design, development, and improvement. We proceed to amended it each clip we spell into a caller accumulation cycle. We are fortunate to enactment with immoderate of the champion factories successful the Tuscany region, who person crafted impeccable footwear done generations. The clip and accomplishment it takes to marque 1 brace of Unos is simply a sizeable portion of our process. We don't similar to instrumentality abbreviated cuts. At the infinitesimal my favourite brace is the White Monos, but the Golden Haze Monos are a accelerated second.
Courser
- Courser shoes are dissimilar thing I've laid eyes connected before. What makes them the cleanable sneaker?
We worked hard to plan a footwear that wasn't derivative to what was already retired there. We wanted it to beryllium unsocial successful its aesthetic arsenic good arsenic its marque up. Our method is to instrumentality show exertion and innovation and usage it to heighten the luxury experience. Everyone's thought of perfection is different, but we wanted to connection thing made up of precise considered choices knowing that it would springiness radical a amended experience.
- The brand's motto is "where show meets luxury." Describe who you are designing for?
We similar the thought of performance-enhanced luxury. It allows america to deliberation extracurricular the confines of some show and luxury footwear to marque thing extraordinary. The people user is much of a connoisseur. Someone who is meaningful successful the products they take to marque a portion of their lives. They privation thing different, and they privation thing better. We are overwhelmed by the enactment we person received successful salient circles of celebrity, whether fashion, sports, business, oregon music. We wouldn't similar to sanction driblet astatine this time, but decidedly support your eyes open.
- How volition you innovate and germinate arsenic a marque next?
Courser has ever been a marque concept. Footwear is our spot and we volition proceed to physique connected that, but our doctrine tin beryllium applied to immoderate product. We volition propulsion ourselves and our partners to elevate our premix of show innovation and luxury truthful that the marque continues to connection compelling and applicable items. It's a pursuit. We'll proceed to amended the Uno and are besides excited to bring immoderate caller ideas to the marketplace successful the Fall and Spring. Our extremity is to beryllium a desired, meaningful portion of people's lives and wardrobes and we are precise grateful to anyone who gives america a chance.
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