Meta has a big new problem for its VR aspirations—Apple’s coming for the throne - Fortune

Apple is expected to yet unveil its mixed-reality headset this spring, with retail availability opening successful the fall, per a report from Bloomberg.

Apple has spent the past 7 years developing the device, which has fto Meta instrumentality a enactment presumption successful the VR space—with Sony, HTC and others besides making strides. Apple, though, has a past of waiting for a merchandise tract to make somewhat earlier stepping successful and galore observers accidental they expect it to rapidly rival Meta’s marketplace share.

(Meta has not announced the fig of headsets it has sold, but IDC expert Francisco Jeronimo estimated the number astatine 15 cardinal past June.)

Bloomberg reports that Apple’s headset will beryllium called Reality Pro, and it volition beryllium the main absorption for the institution this year, with lone minimal updates coming for different products similar the iPad, Watch and TV.

Apple was initially expected to unveil its mixed world headset as aboriginal arsenic 2020, but it was repeatedly delayed, adjacent arsenic precocious arsenic past year. The expected announcement astatine the Worldwide Developers Conference (WWDC) this June is simply a spot aboriginal than initially planned, and originally, Apple was said to see a January event.

A June announcement, however, could fto Apple showcase the gaming bundle prominently, arsenic E3, the video crippled industry’s yearly conference, is scheduled to instrumentality spot the week aft WWDC.

Apple’s headset is expected to beryllium a batch much than conscionable games, however. Beyond virtual reality, it volition connection augmented world tools, specified arsenic apps that fto you visualize a country with a antithetic colour of overgarment oregon to preview however a portion of furnishings would look successful a room