Meta is promoting its VR headset with a 3D spaceman bursting out of London's most famous advertising billboard - Yahoo! Voices

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Photo of Meta's 3D advert successful Piccadilly Circus successful London

Meta unveiled a caller 3D advertisement for its Meta Quest 2 VR headset connected London's Piccadilly Circus.
The immersive advertisement shows an astronaut reaching astatine the surface and a NFL subordinate leaping astatine viewers.
Advertising connected the celebrated tract tin outgo much than $6 cardinal a year, according to Quartz.

Meta has unveiled a elephantine 3D advert this week connected 1 of London's astir celebrated billboards.

Meta's Reality Labs took implicit the Piccadilly Lights successful the bosom of London's West End to beforehand its Meta Quest 2 virtual world headset.

The advert, arsenic portion of Meta's "Wish for the Extraordinary" campaign, shows an astronaut reaching retired of the screen, a rollercoaster, and an NFL subordinate leaping towards viewers to drawback a football.

Advertising connected the billboard tin outgo much than $6 cardinal a year, according to business quality tract Quartz, which estimates that astir 72 cardinal radical walk the tract a year.

Chelsey Susan Kantor of Meta Quest said: "With this campaign, we wanted to seizure the joyousness of having big, bonzer wishes and really having them travel existent with Quest 2."

She added: "Whether that's suiting up and taking to the skies arsenic your favourite SuperHero oregon simply spending the day astatine the International Space Station – it's each imaginable with VR."

Since 2019, the Facebook proprietor has pumped $36 billion into Reality Labs, according to an Insider investigation of Meta's fiscal filings. Reality Labs posted an operating nonaccomplishment of $9.4 cardinal successful the archetypal 9 months of this twelvemonth alone.

Reality Labs, which houses its metaverse, AR and VR units, utilized originative steadfast Buck to make its AR filters.

Meta is besides advertizing the headset connected an iMax theatre adjacent to Waterloo presumption and connected Oxford Street successful cardinal London, arsenic good arsenic Manchester and Nottingham.

The Meta Quest 2 advertisement volition tally until the extremity of the twelvemonth and it volition beryllium rolled retired crossed the US arsenic well.

Read the archetypal nonfiction connected Business Insider

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