Meta Unveils '#FlexNaija' in Nigeria: A First-of-Its-kind 360 Campaign Focused On Metaverse Entry Points for African Creators - African Business

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Last week, Meta (www.Facebook.com) invited apical Nigerian contented creators to a first-of-its-kind mixed world lawsuit showcasing creativity and imaginativeness arsenic keys to the Metaverse, the adjacent improvement of the internet, and arsenic portion of its “#FlexNaija” campaign.

In a archetypal for Meta successful Africa, the institution unveiled a 360 grade run focused connected the metaverse and introduction points for creators successful Nigeria, and crossed the region, including Meta Spark Augmented Reality (AR) (https://bit.ly/3OJWHuS), Digital Collectibles (NFTs) (https://bit.ly/3UhUx6K), and Avatars (https://bit.ly/3VBNbMm). First rolled retired implicit the summer, “#FlexNaija” , included an incubation programme which brought unneurotic starring contented creators crossed comedy, tech, lifestyle, fashion, and art, including the likes of Mark Angel drama (https://bit.ly/3Uf0GR2), Josh2funny (https://bit.ly/3AT4xN4), Ayomidate (https://bit.ly/3u8tCzE), Miss Techy (https://bit.ly/2QjQ9EM), Tolu Bally (https://bit.ly/3AQDPVc) and Santi (https://bit.ly/3OHDz0m). Through these partnerships, the purpose was to showcase the powerfulness of collaboration successful the metaverse, and however communities tin propulsion the boundaries of creativity and societal transportation physically and online. 

By October, “#FlexNaija” had snowballed into a bid of star-studded animated and accepted ads taking implicit airwaves, billboards and integer displays, crossed Nigeria.

The “#Flex Naija” campaign culminated with an exclusive lawsuit successful Lagos, Nigeria, bringing unneurotic implicit 300 creators and influencers, successful the first-of-its-kind mixed world event, which saw guests measurement into a multi-sensory experience, and utilize technologies aimed astatine inspiring a caller question of creation, including:

• An NFT gallery featuring artwork from section Nigerian artists Mayowa Alabi (https://bit.ly/3OHPknz), Anthony Azekwoh (https://bit.ly/3APBlX2), Odion Tobi (https://bit.ly/3VlM2sY), moyicii (https://bit.ly/3F8GQCZ), HADEEART (https://bit.ly/3ilE4kP) and TSE STUDIO (https://bit.ly/3UhXrZc), inspiring creators to stock their ain creations arsenic integer collectibles connected Instagram
• An Avatar instauration presumption teaching guests to make and show integer versions of their astir authentic selves
• A Meta Spark AR space allowing users to research and make AR filters and displays
• Quest 2 acquisition wherever guests experienced the latest virtual world headset

Guests were besides treated to immersive performances, utilizing augmented technologies from immoderate of Nigeria’s hottest stars including Teni (https://bit.ly/2YYHvCP), Santi (https://bit.ly/3OHDz0m), and Ayra Starr (https://bit.ly/3GS9Wrm).

Commenting, Derya Matras, Meta’s VP for the Middle East, Africa and Turkey, said: “Africa is important to america astatine Meta, we proceed to put crossed the portion and are committed to co-creating and gathering technologies that assistance radical link with friends and family, and turn businesses. We spot exertion giving radical caller opportunities each time to go entrepreneurs and contented creators, and judge the metaverse has a large relation to play here. ‘#FlexNaija’ is an important measurement successful that journey, which celebrates however communities can, and are pushing the boundaries of creativity and societal transportation physically and online.” 

Distributed by APO Group connected behalf of Meta.

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About Meta:
Meta builds technologies that assistance radical connect, find communities, and turn businesses. When Facebook launched successful 2004, it changed the mode radical connect. Apps similar Messenger, Instagram, and WhatsApp further empowered billions astir the world. Now, Meta is moving beyond 2D screens toward immersive experiences similar augmented and virtual world to assistance physique the adjacent improvement successful societal technology.