Mexico Feature Phone Sales Beat Overall Market Trend - Counterpoint Research

Mexico’s mobile handset market, the 2nd biggest successful Latin America, reported a 14% YoY income diminution successful Q3 2022. But the country’s diagnostic telephone income measurement much than doubled YoY successful Q2 and Q3, recovering to pre-COVID levels. This emergence successful diagnostic telephone income tin beryllium attributed to the re-entry of i-mobile and Nokia into the marketplace with caller devices astatine charismatic terms points. BLU, Alcatel, Senwa and Zuum are the starring diagnostic telephone players successful the Mexican marketplace and unneurotic relationship for much than 45% share.

Source: Mexico Model Sales Tracker, Q3 2022

In Q3 2022, Alcatel and BLU were the biggest losers YoY. Surprisingly, Alcatel reduced its portfolio to lone 1 exemplary –1066. BLU’s only-open-channel strategy ended up hitting its sales. Nokia managed to seizure the abstraction frankincense created with its 106 and 105 2021 models successful the <491 Mexican pesos ($25) retail terms band.

Senwa saw a mixed show successful Q3 2022. Its Klick bid softened the interaction of contention successful the <491 Mexican pesos retail terms band, driven by its show successful the relation channel. On the different hand, devices from the >491 Mexican pesos set were not capable to merchantability arsenic expected. The lawsuit cognition of Senwa diagnostic phones being low-priced is affecting these devices connected the request side.

Local king Zuum was affected by exemplary cannibalization. Newest models similar the Brix R II and Fun R bid continued with beardown income momentum. But the Brix bid suffered the most, starring to the marque seeing an wide YoY decline. The latest models amusement conscionable a 196 Mexican pesos ($10) retail terms summation implicit the erstwhile versions.

The “Others” class saw a beardown show successful Q3 2022 owed to Nokia, Doppio and Bmobile’s assertive sell-in measurement during the quarter, taking vantage of little import costs owed to a depreciating currency.

Competitiveness is the main operator for this diagnostic telephone marketplace which is level compared to 2019 but has managed to defy the weakness successful the country’s wide handset market. There are marketplace trends similar smartphone bundles and financing plans that bespeak a bleak aboriginal for diagnostic phones successful Mexico.