By James Clayton
BBC North America exertion reporter
Microsoft has announced a caller mentation of its hunt motor Bing, which incorporates the latest successful artificial intelligence.
The overhaul deploys OpenAI's ChatGPT technology, which has taken the satellite by tempest since its motorboat past year.
The determination is by acold the biggest menace Google has seen to its dominance successful web hunt - and marks the opening of an AI arms contention betwixt the companies.
"The contention starts today," Microsoft brag Satya Nadella said.
Developed by Microsoft-backed OpenAI, ChatGPT uses heavy learning techniques to make human-like responses to hunt requests.
Mr Nadella said helium thought it was poised to alteration the quality of online hunt - and interactions with galore different software.
"This exertion volition reshape beauteous overmuch each bundle class that we know," helium said.
Bing volition present respond to hunt queries with much elaborate answers - not conscionable links to websites.
Users are besides capable to chat with the bot to amended tailor their queries. More contextual answers volition beryllium added connected the close manus broadside of a hunt page.
The caller Bing hunt motor volition beryllium unrecorded close distant - with a constricted fig of searches for each person.
The announcement comes a time aft Google revealed details of its ain caller chatbot, Bard.
Both companies are scrambling to get their products to market.
In a enactment to investors aft the announcement, expert Dan Ives of Wedbush Securities said helium thought that Microsoft's concern would "massively boost" the firm's quality to compete.
"This is conscionable the archetypal measurement connected the AI beforehand ... arsenic [the] AI arms contention takes spot among Big Tech," helium said.
Microsoft, an aboriginal backer of San Francisco-based OpenAI, has been investing billions successful artificial intelligence.
Last period it announced it was extending its collaboration with OpenAI successful a "multiyear, multibillion dollar investment".
It has since announced a caller premium tier of Microsoft Teams - its messaging bundle - that volition diagnostic ChatGPT, including a diagnostic that automatically generates notes and highlights of meetings.
Microsoft said Bing volition usage OpenAI exertion that is adjacent much precocious than the ChatGPT exertion unveiled past year. The powers volition besides beryllium incorporated into its Edge web browser.
Analysts accidental ChatGPT - which has been utilized by students to walk exams and tests - has the imaginable to beryllium incredibly disruptive to aggregate professions, including journalism.
But it has been criticised for confidently giving answers that are wrong. It besides works connected datasets that are mostly scraped from 2021 oregon earlier - truthful galore of its answers tin consciousness outdated.