Millennials busy shopping online, tapping mobile devicesRetail Customer Experience - Retail Customer Experience

Four successful 5 (80%) of millennial shoppers present bash astir buying online, up from 60% conscionable 3 years ago, with 56% buying mostly connected a mobile instrumentality — a leap from 36% from 2019.

Those are apical findings from the Millennial Shopping Habits Trend Report released by CouponFollow. The study focused connected spending and redeeming habits of U.S. consumers betwixt the ages of 25 and 40.

"Since our past study successful 2019, events specified arsenic the COVID-19 pandemic and the accrued usage of societal media platforms person greatly influenced however millennials attack spending and saving. The popularity of caller outgo methods, specified arsenic cryptocurrency and Buy Now, Pay Later purchasing options, person besides shifted their spending habits." Marc Mezzacca, president of CouponFollow, said successful a property merchandise connected the survey findings. "Our extremity with this study was to revisit however these factors person impacted e-commerce trends and however millennials, arsenic America's largest generation, proceed to signifier the aboriginal of retail and e-commerce."

Millennials person an yearly spending powerfulness of $2.5 trillion. Nearly 73% changed however they store owed to the pandemic portion much than fractional (56%) shifted their buying online distant from carnal stores, particularly among older members of millennials (35-40 years old).