Minnesota-Wisconsin PBS stations switch to new name - NewscastStudio

A bluish midwest PBS subordinate presumption has rebranded its superior presumption and outer 1 arsenic “PBS North.”

WDSE, which is licensed to Duluth, Minnesota and Superior, Wisconsin, and its outer WRPT successful Hibbing, Minnesota, switched to the caller sanction Jan. 16, 2023, which besides includes an updated logo.

That plan pairs the 2019 PBS rebranding and logo updates with the connection “North” acceptable successful teal with a tiny yellowish prima accent that attempts to bash treble work arsenic the crossbar successful the “t.”

Meant arsenic a notation to the North Star, “the marque is meant to evoke feelings of community, portion besides reminding viewers that PBS North programming is dissimilar immoderate other, due to the fact that they’re telling stories — our stories — similar nary 1 other can,” according to the station.

It besides reinforces the station’s ngo “to illuminate, animate and enrich lives to fortify community.”

The presumption points retired that contempt its roots successful TV, overmuch of its contented is nary longer viewed connected traditional, linear TV. Instead, streaming and integer platforms are exploding successful popularity truthful the presumption seemingly decided utilizing telephone letters was an outdated practice. 

Before the rebranding, the presumption typically stacked some telephone letters connected apical of each other, creating an alphabet soup-heavy look. It would besides stylize its calls arsenic “WDSE•WRPT” with a slug successful the middle.

The aged logo plan utilized overly choky missive spacing that resulted successful each glyph successful the plan touching different successful what appears to beryllium Arial, a typeface wide considered to beryllium inferior knockoff to the classical Helvetica, thing that is peculiarly disposable based connected close limb of the “R.”

The stations articulation a slate of different PBS subordinate stations rebranding successful the years since the caller PBS branding was introduced, including ones successful St. Louis; Harrisburg, Pennsylvania; Boston; Vermont and Washington, D.C. 

PBS stations, similar their commercialized network-affiliated counterparts, are not required to usage the PBS logo oregon marque standards successful their idiosyncratic logos, though they made bash truthful if they wish. There are besides varying degrees to which this is done — sometimes the updated PBS “everyman” and workmark are simply tacked connected to the station’s ain unsocial look, portion others opt for tighter integration.

Online, the presumption has switched to the domain pbsnorth.org. The domain pbsnorth.com is registered but it is not wide who owns it and it does not redirect to the presumption tract (often enactment that usage a .org hold volition registry the .com mentation since it’s much well-known and redirect users who benignant that successful to the  .org version).

It has besides snapped up @PBSNorth connected astir large societal media platforms, with the objection of Twitter wherever it has to usage @PBS_North.

The presumption is owned by Duluth-Superior Area Educational Television Corporation.