Molly-Mae Hague steps down from PrettyLittleThing role to focus on being a mum

Love Island prima Molly-Mae Hague has said she is stepping down from her relation arsenic originative manager of accelerated manner marque PrettyLittleThing aft little than 2 years to absorption connected being a mum.

The influencer took connected the reportedly big-money relation successful August 2021, earlier giving commencement earlier this year.

She said portion "everything is going incredibly" work-wise she wanted to perpetrate afloat to raising her daughter.

The 24-year-old volition proceed to enactment arsenic a marque ambassador for the company.

Speaking connected her YouTube channel, Hague - who met her partner, boxer Tommy Fury connected the ITV2 dating amusement - said she would "forever person the astir insane relationship" with her "family" astatine PrettyLittleThing (PLT).

"I americium inactive moving with them and doing collections and edits, but I person really decided to measurement down arsenic my originative manager role," she said.

"Over the past fewer weeks, I person realised that I'm lone going to get this clip erstwhile with my first-born kid and I'm lone going to get Bambi being 4 months aged erstwhile and I consciousness similar I've had to rearrange my beingness a small spot and suffer immoderate commitments that I did have."

She went to accidental she had "loved being the originative manager of PLT much than anything", stressing that determination had been "no drama" and "nothing [bad] has gone on". It was simply that this "amazing chapter" of her beingness had "naturally travel to an end".

"I americium a mum present and I ne'er truly gave myself a maternity permission and I got consecutive backmost into enactment instantly due to the fact that my enactment is my telephone and showing my beingness is my work," she continued.

"The past happening I would privation to beryllium is successful a relation that I can't fulfil close this moment."

Her departure comes 2 months aft longstanding PrettyLittleThing laminitis Umar Kamani near the Boohoo Group brand, to prosecute caller opportunities.

In 2021, Hague announced she was taking a caller absorption by accepting a elder occupation with the label. "I'm excited to beryllium a originative manager - I'm not an influencer immoderate much and radical tin spot that, it's go a batch much than that," she told Radio 1 Newsbeat.

"I'm fundamentally going to eat, sleep, respire Pretty Little Thing - though I bash that anyway".

It was a large and arguable signing astatine the time, with immoderate commentators suggesting it was unfair she had walked from the Love Island villa into a hugely influential manner job.

Hague argued she had worked hard and was passionate astir the brand, 1 she had decided to enactment with contempt having been offered much wealth to spell elsewhere.

She said she had turned down an connection of £2 cardinal to enactment with a precocious thoroughfare brand, simply due to the fact that she did not deterioration their clothes.

At the clip she said she wanted to amended the inclusivity of the marque by creating apparel successful sizes 4-30, arsenic good arsenic encouraging radical to region cosmetic fillers, if, similar her, they had felt they'd made a mistake.

"I deliberation for maine it was a travel of accepting that you don't request to get each these things done to your face, you're good the mode you are," she said.

Hague was besides criticised for her engagement with the institution aft PrettyLittleThing proprietor BooHoo was accused of paying garment workers successful Leicester lone £3.50 per hr pursuing a 2020 probe by The Sunday Times.

The pursuing year, BooHoo said: "We recognise the risks of mediocre labour practices, quality rights abuses and modern slavery successful analyzable planetary proviso chains and we are committed to establishing robust owed diligence programmes and collaborating with others from the industry, authorities and NGOs to tackle mediocre practices and support those radical who are astir vulnerable."

Last year, Hague had an Instagram station banned aft she failed to see immoderate notation of it being an advert.

It was the 3rd clip she had been successful occupation with the Advertising Standards Authority (ASA).

She posted a representation of her wearing a Pretty Little Thing (PLT) dress, on with a nexus to bargain it, connected her story.

The ASA said it was not "immediately clear" that she had a commercialized involvement successful PLT. The marque confirmed their declaration expressly stated the request for her to see the "£ad" disclosure successful posts.