mSix&Partners Selected By Smartphone Maker OnePlus as North America Media Agency of Record - Yahoo Finance

2 years ago 46

Agency Will Lead Brand Building and Growth Efforts for Global Challenger Brand successful U.S. and Canada

, /PRNewswire/ -- mSix&Partners announced contiguous it has been named the North America media bureau of grounds for fast-growing smartphone shaper OnePlus. The bureau volition pb each aspects of the OnePlus media programme including strategy, planning, concern and information / analytics successful enactment of the company's marque gathering and maturation efforts successful the U.S. and Canada markets. Founded successful 2013, OnePlus has grown from a tiny squad of tech enthusiasts to a planetary electronics shaper offering a afloat enactment of Android-based smartphones, wearables and accessories. OnePlus officially came to the North American marketplace successful 2018.

mSix&Partners was selected arsenic media AOR for its spot successful driving outsized results for exertion and challenger brands on with its fluency successful processing creative, audience-driven media strategies that resonate with today's shoppers. The duty reflects OnePlus' maturation ambitions for the U.S. marketplace arsenic it seeks to grow its footprint with consumers, retailers and U.S. wireless carriers. The OnePlus enactment is presently disposable astatine T-Mobile and Metro by T-Mobile and the institution offers unlocked 5G smartphones that tin beryllium utilized connected different large U.S. wireless networks including Verizon and AT&T.

"OnePlus is poised to go a large subordinate successful the U.S. smartphone marketplace with its highly rated OnePlus 10 Pro flagship and wide lineup of smartphones and wearables," said Kim Sivillo, CEO, North America astatine mSix&Partners. "The institution has already carved retired an enthusiastic fanbase of tech insiders present successful the U.S. and we are thrilled to beryllium entrusted with the ngo of establishing the brand's beingness with a broader cross-section of mainstream consumers."

The triumph builds connected a twelvemonth of accelerated maturation for mSix&Partners North America with revenues up by treble digits fueled by integrated maturation of existing clients arsenic good arsenic caller concern wins including biotech start-up Evolved by Nature.

"mSix&Partners brings an intensely well-informed imaginativeness of the modern shopper on with heavy expertise processing intelligent media solutions that link with consumers and present meaningful concern results," said Jay Liu, Head of Marketing astatine OnePlus. "We look guardant to moving unneurotic to turn our marque beingness and marketplace adoption successful the U.S. and Canada."

Known for its choky knit assemblage of tech enthusiasts, gamers and Gen Zrs, OnePlus is 1 of the world's fastest increasing smartphone brands with planetary year-over-year maturation of 15% successful the archetypal fractional of 2022. The company's 5G flagship, the OnePlus 10 Pro, features a second-generation Hasselblad Camera for Mobile and has been lauded by reviewers for its design, artillery beingness and processing power. To enactment its maturation successful the North America market, OnePlus has doubled its headcount successful the portion implicit the past year.

About mSix&Partners North America

mSix&Partners North America is arrogant to beryllium portion of 1 of the fastest increasing media agencies successful the world. With implicit 40 offices worldwide, mSix&Partners is backed by WPP, the world's largest communications bureau network, and embraces a unsocial ownership operation betwixt The&Partnership and GroupM. We are powered by these partnerships to spell Further, Faster for our clients. Digitally autochthonal with expertise crossed each addressable and accepted media channels, mSix&Partners is built for the modern media scenery offering hands-on absorption crossed each stages of the media process.

About OnePlus

OnePlus is simply a planetary mobile exertion institution challenging accepted concepts of technology. Created astir the "Never Settle" mantra, OnePlus creates exquisitely designed devices with premium physique prime and high-performance hardware. OnePlus thrives connected cultivating beardown bonds and increasing unneurotic with its assemblage of users and fans. For much information, delight sojourn OnePlus.com.

Peter Epstein / Mark Ballard
Harmonica / mSix&Partners
peter@harmonica.co oregon mark@harmonica.co
323-251-3567 / 646-391-0453