Musk's SpaceX Purchases Twitter Ad Campaign To Promote Its Internet Service Starlink 11/15/2022 - MediaPost Communications

• by Laurie Sullivan  @lauriesullivan, 14 minutes ago

Elon Musk's SpaceX has purchased an advertizing bundle connected Twitter for its outer net work Starlink, arsenic large brands similar General Motors and manner icon Balenciaga intermission advertising campaigns connected the societal platform.

The institution reportedly spent $250,000 connected the advertisement run to beforehand Starlink services successful Australia and Spain connected Twitter. 

The run will promote Starlink by placing SpaceX’s advertisement connected apical of the main Twitter timeline for a afloat day, according to 1 report.

Users successful Australia and Spain volition spot a SpaceX Starlink advertisement the first three times they unfastened Twitter erstwhile the advertisement run is scheduled. 

Twitter -- which reported that much than 90% of its gross came from advertisement income successful the 4th ended June 30 -- has seen an exodus of advertisers fearing changes to contented moderation rules and much since Twitter CEO Elon Musk acquired the company. Most campaigns connected the level enactment branding and performance. 

Employees who person near the institution see erstwhile Twitter CMO Leslie Berland, and Twitter Former Head Of Trust & Safety Yoel Roth, among others. General Mills, Mondelez International and Volkswagen AG person besides paused advertizing connected the platform.

It appears that Musk wants to show advertizing connected Twitter inactive works.

On Sunday, Twitter CEO Elon Musk besides announced that companies volition soon rotation retired the quality for accounts to place which different Twitter accounts are associated with them. Companies tin negociate affiliations with each other similar to the mode cleanable rooms for advertisers mightiness enactment erstwhile sharing information for advertisement targeting.