NAACP head calls for advertisers to break with Twitter after Trump decision - MSNBC

NAACP President Derrick Johnson implicit the play called connected advertisers to suspend their concern deals with Twitter aft the company's CEO, Elon Musk, announced that former President Donald Trump tin instrumentality to the platform.

Musk, who bought Twitter past month, reversed a determination made by the institution days aft the Capitol onslaught past twelvemonth to enforce a "permanent suspension" of Trump's account. Twitter had accused Trump, who often utilized the level to dispersed conspiracy theories and lies astir the 2020 election, of violating its rules against glorifying violence.

"Any advertiser inactive backing Twitter should instantly intermission each advertizing now, " Johnson tweeted Saturday.

Johnson and respective civilian rights leaders met with Musk earlier this month to sermon the proliferation of misinformation and hatred code connected the level since helium took over.

After that meeting, Johnson was wide successful saying helium felt Musk and Twitter had a agelong mode to spell successful reducing the maltreatment and rampant lies that person been allowed to dispersed connected Twitter. 

“Any contented (or account) promoting predetermination denial and different harmful lies astir predetermination results cannot beryllium allowed to beryllium connected his platform,” Johnson said successful a statement astatine the time. “As agelong arsenic hate, misinformation, and disinformation dispersed crossed Twitter, the vertebrate cannot beryllium free.”

Johnson's tweet connected Saturday sends a awesome to sane and humane organizations: Abandon this existent iteration of Twitter portion you inactive person your estimation and dignity. 

Jonathan Greenblatt, who heads the Anti-Defamation League and besides attended the gathering with Musk earlier this month, joined successful denouncing the reinstatement of Trump's account.

Trump, arsenic of this writing, has said helium has nary plans to instrumentality to Twitter — truthful instrumentality that for what it’s worthy (very little). Presently, though, Trump's wave-off of Musk's invitation to instrumentality is 1 of the astir damning indictments of the level yet: One of the world’s astir notorious Twitter trolls doesn’t spot worth successful coming backmost to the beleaguered tract (or truthful helium claims — for now).

The information that Twitter seems to person hemorrhaged users, including respective notable brands, successful caller months astir apt doesn't help. But Musk’s hopeless courting of Trump could precise good animate galore much to permission the site, arsenic good — including advertisers whose heavy pockets person traditionally helped support the tract afloat.