NBC’s Macy’s Thanksgiving Day Parade Scores Its Most Viewers in 5 Years With Streams on Peacock - Variety

The 96th Macy’s Thanksgiving Day Parade drew 27.7 cardinal viewers connected Thursday erstwhile counting some linear viewing connected NBC and streaming connected sister level Peacock.

Last year, crossed each platforms, including its inaugural watercourse connected Peacock, the parade drew 27.4 cardinal viewers (25.4 cardinal viewers connected NBC alone), meaning 2022 got conscionable capable of an borderline connected past twelvemonth to onshore the parade’s astir viewers successful 5 years.

The three-hour peculiar that aired 9 a.m.-noon successful each clip zones and the 2 p.m.-5 p.m. repeat, positive integer viewership arsenic good arsenic streaming connected Peacock, brought successful a full of 27.7 cardinal viewers and a 7.2 standing successful adults 18-49, according to aboriginal Nielsen accelerated nationals provided by NBC.

Looking astatine the unrecorded telecast alone, the parade got 22.3 cardinal viewers and a 5.5 rating, inactive topping 2021’s comparable fig of 21.7 cardinal unrecorded viewers and matching the unrecorded 5.5 rating.

Per NBC, “the parade was Peacock’s astir fashionable amusement simulstream lawsuit ever, much than doubling scope for the 2021 parade.” It was besides NBC’s highest-rated and most-watched amusement programme of the year.

In 2021, the parade saw the instrumentality of crowds to the lawsuit aft the 2020 parade was downsized and closed to the nationalist amid the COVID-19 pandemic — being filmed arsenic a broadcast-only lawsuit successful the Herald Square area.

NBC followed the parade connected its Thanksgiving Day lineup arsenic accustomed with “The National Dog Show Presented by Purina.” That programme got 11.2 cardinal viewers and a 2.8 rating, including streaming viewership.

The Macy’s Thanksgiving Day Parade is 1 of television’s oldest yearly traditions. The parade began arsenic a ballyhoo lawsuit for the famed retailer successful Manhattan’s Herald Square successful 1924. NBC began covering the lawsuit successful 1953. The telecast is simply a monolithic unrecorded accumulation for NBC. The parade, with its signature blend of elephantine inflatable quality balloons, floats, marching bands and show segments, and has turned into a premier promotional showcase for household affable amusement fare.