NBCUniversal Joins Forces with Meta to Bring Peacock, The Office to VR Headsets - Adweek

Meta and NBCUniversal person teamed up to bring the media company’s Peacock streaming app and a scope of properties to the Meta Quest VR headsets.

The experiences volition beryllium based connected NBCUniversal’s The Office; Blumhouse, whose newest Halloween movie volition beryllium released this week, Halloween Horror Nights; and Universal Monsters, which features characters similar Dracula and Frankenstein’s monster.

“Virtual world isn’t immoderate obscure hobby anymore,” said Meta CEO Mark Zuckerberg astatine Meta Connect 2022, an yearly developers conference, alongside different contented partnerships and merchandise news. He stated that millions of radical are already utilizing VR to play games, interact with others and collaborate with coworkers.

Specifics astir however Peacock and the different VR experiences volition look connected the Meta Quest headset are not yet known.

The Peacock streaming app, which enables users to presumption NBCUniversal tv via their headsets, volition besides beryllium made disposable connected Meta Quest devices the pursuing year.But for its part, NBCUniversal is anxious for immoderate accidental to springiness Peacock immoderate further momentum.

Peacock has reached 15 cardinal paid subscribers, NBCUniversal CEO Jeff Shell announced past week successful a CNBC interview. The newest fig is 2 cardinal much than the 13 cardinal the genitor institution Comcast reported during a second-quarter net call, praising Peacock’s acquisition of day-after-air rights to episodes of NBCUniversal bid from Hulu arsenic good arsenic a robust contented lineup arsenic a operator successful the summation successful subscribers. That fig was level from the erstwhile quarter.