Netflix combating password-sharing with ‘Profile Transfer’ feature - 9to5Mac

Netflix has been struggling to regain subscribers and retrieve its revenue. Earlier this year, the institution began investigating caller ways to forestall users from sharing their passwords with others. Now Netflix is rolling retired a caller “Profile Transfer” diagnostic that volition fto users migrate their idiosyncratic illustration from idiosyncratic else’s relationship to a caller one.

How does Netflix’s “Profile Transfer” work?

The institution announced connected Monday (via Variety) that Netflix users tin present transportation an existing illustration to different Netflix relationship without losing contented recommendations, viewing history, My List, saved games, and different idiosyncratic settings.

Netflix says the “much requested” diagnostic volition assistance users successful galore situations, specified arsenic moving retired of a household and narration endings. A Netflix idiosyncratic volition beryllium capable to support each their preferences and contented saved portion moving to a marque caller account. But successful the background, this is simply a mode for Netflix to motivate those who usage a person oregon household member’s relationship to, instead, wage for their ain subscription.

A fewer months ago, Netflix enactment into enactment its first measures to ace down connected password-sharing. In immoderate Latin American countries, Netflix tin present place aggregate logins to the aforesaid relationship but successful antithetic locations. As a result, these customers are required to wage a $2.99 (depending connected section currency) interest for “Extra Members.”

As for the caller “Profile Transfer” feature, it volition beryllium disposable worldwide for each Netflix subscribers starting today.

9to5Mac’s Take

Netflix is surely having a hard clip keeping its subscribers. The institution confirmed that it mislaid much than 200,000 subscribers successful the archetypal 4th of 2022, and the numbers amusement that much radical proceed to migrate to different streaming platforms.

From January 2021 to August 2022, Netflix’s planetary marketplace stock dropped from 32% to 27%. At the aforesaid time, probe information reveals that much affordable platforms similar Disney+, HBO Max, and Apple TV+ person been attracting much subscribers. Netflix blames password-sharing for losing truthful galore subscribers, but the occupation goes acold beyond that.

Consumers present person a assortment of options erstwhile it comes to streaming platforms, and galore of them are overmuch cheaper than Netflix. For instance, portion the Apple TV+ subscription costs $4.99 per month, Netflix charges $19.99 per period for the 4K program with enactment for up to 4 simultaneous screens.

In an effort to vie with these platforms, Netflix volition motorboat adjacent period a new tier supported by ads that volition outgo $6.99 per period with contented successful 720p resolution. However, it’s hard to foretell however galore consumers volition beryllium consenting to wage for a subscription with advertisements.

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