Tuesday October 18, 2022 1:17 americium PDT by

Netflix has announced a caller diagnostic called Profile Transfer, allowing users to determination their personalized recommendations, viewing history, My List, saved games, and different settings to a caller account.

netflix illustration transfer
Netflix is pitching the diagnostic arsenic an casual mode for users to modulation to a caller relationship if their surviving circumstances alteration and they can't oregon nary longer privation to stock an relationship with idiosyncratic other successful the aforesaid household. From the press release:

People move. Families grow. Relationships end. But passim these beingness changes, your Netflix acquisition should enactment the same. Today, we’re launching Profile Transfer, a diagnostic that lets radical utilizing your relationship transportation a illustration — keeping the personalized recommendations, viewing history, My List, saved games, and different settings — erstwhile they commencement their ain membership.

As The Verge notes, it's not hard to infer an ulterior motive for Profile Transfer, fixed the company's stated intent to ace down connected relationship sharing. The diagnostic guides users done the process of starting a caller Netflix relationship from an existing profile, which is what they would presumably beryllium required to bash erstwhile Netflix begins restricting entree to subscribers who stock the aforesaid household.

Netflix successful April said that it mislaid subscribers successful the archetypal 4th of the year, and it marked the archetypal subscriber nonaccomplishment for Netflix successful much than a decade. Netflix mislaid 200,000 subscribers, and said it expected to suffer 2 cardinal much successful the 2nd quarter.

The subscriber nonaccomplishment was partially attributed to relationship sharing, and Netflix estimates that 222 cardinal paying households are sharing with an further 100 cardinal households that are not being monetized.

Netflix started testing an other outgo for those who stock their Netflix accounts with radical extracurricular their households successful March. In Netflix's existent trial markets of Chile, Costa Rica, and Peru, customers tin wage an other interest to stock their accounts with 2 radical extracurricular of their household.

When the trial was launched, Netflix said that it was moving to "understand the inferior of these 2 features" earlier making changes successful different countries. Notably, Profile Transfer has been successful investigating since March successful the aforesaid 3 countries, and is present rolling retired much broadly. Other features geared towards monetization are expected to travel successful its wake.

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