Netflix to raise prices in US as new subscribers soar

Netflix volition rise prices crossed a fig of countries aft adding astir 19 cardinal subscribers successful the last months of 2024.

The streaming steadfast said it volition summation subscription costs successful the US, Canada, Argentina and Portugal.

Asked if prices were acceptable to summation successful the UK, a spokesperson for Netflix said determination was "nothing to stock close now".

Netflix announced better-than-expected subscriber numbers, helped by the 2nd bid of South Korean play Squid Game arsenic good arsenic sports including a boxing lucifer betwixt influencer-turned-fighter Jake Paul and erstwhile satellite heavyweight champion Mike Tyson.

In the US, prices volition summation crossed astir each plans including the modular subscription with nary adverts which volition present outgo $17.99 (£14.60) a month, up from $15.49.

Its rank with adverts volition besides rise, by 1 dollar to $7.99.

The past clip Netflix raised prices successful the US was October 2023, erstwhile it besides lifted costs for immoderate plans successful the UK.

"We volition occasionally inquire our members to wage a small much truthful that we tin re-invest to further amended Netflix," it said.

Meanwhile, the institution said it finished past twelvemonth with much than 300 cardinal subscribers successful total. It had been expected to adhd 9.6 cardinal caller subscribers betwixt October and December but acold surpassed that number.

It is the past clip that Netflix volition study quarterly subscriber maturation - from present connected it said it volition "continue to denote paid memberships arsenic we transverse cardinal milestones".

As good arsenic Squid Game and the Paul v Tyson fight, Netflix besides streamed 2 NFL games connected Christmas Day.

It volition besides broadcast much unrecorded events including WWE wrestling and has bought the rights for the FIFA Women's World Cup successful 2027 and 2031.

Paolo Pescatore, a exertion expert astatine PP Foresight, said Netflix "is present flexing its muscles by adjusting prices fixed its acold stronger and diversified programming slate compared to rivals".

Net nett betwixt October and December doubled to $1.8bn compared to the aforesaid play a twelvemonth ago.

Sales roseate from $8.8bn to $10.2bn.