New Acosta Study Reflects Omnichannel Path to Consumer Electronics Purchases Amidst Inflation Concerns - PR Newswire

, /PRNewswire/ -- As retailers attack the busiest days of the vacation buying season, Acosta shared the results of its caller Shopper Insights Consumer Electronics Survey. While 74% of shoppers reflected a precocious level of interest astir inflation, with much than fractional noting higher prices connected 9 of the apical 10 astir purchased items implicit the past year, 75% of shoppers assertion that terms had lone somewhat to nary interaction connected their decisions to bargain the most-purchased user physics items.

In the past year, fractional of user electronics shoppers surveyed had purchased smartphones and implicit 33% had purchased televisions, idiosyncratic computers, earbuds and headphones, contempt rising prices. Tablets, gaming systems, machine accessories, speakers and printers circular retired the apical 10 astir purchased items. When available, "smart device" options were chosen by most.

"The superior purchasing operator for each of these items was a perceived request to upgrade oregon replace, with a secondary operator being either a vocation request oregon a promotional opportunity," said Kathy Risch, SVP, Consumer Insights and Trends astatine Acosta.

"We besides discovered successful our probe that the way to acquisition was omnichannel for shoppers crossed each demographics," she said. Both online and in-store buying play captious roles for shoppers, with price, marque and income named arsenic apical considerations successful the purchasing process. Only successful the lawsuit of smartphones and gaming systems was marque the fig 1 consideration. "Because of inflation, consumers are changing their buying patterns," said Risch. "They're buying astir much than pre-inflation and paying much attraction to the champion value."

This buying signifier was further confirmed with 80-90% of shoppers surveyed stating that they had not purchased immoderate items crossed categories owed to price, with the top interaction seen successful camera/security systems, stereo/surround dependable systems, virtual adjunct devices, machine accessories and headphones.

For retailers and brands, this information means worth and marque messages indispensable instrumentality halfway signifier for integer contented arsenic good arsenic in-store experiences. Comparative merchandise probe is done online earlier oregon during visits to brick-and-mortar stores to question reviews and champion prices. The starring resources for online probe are retailer websites, with Amazon moving into presumption arsenic a predominant merchandise probe solution. Shoppers are typically sojourn up to 2 stores oregon websites earlier making their purchases.

Where Consumers are Purchasing

Consumers are purchasing user electronics from some brick-and-mortar and online retailers, led by wide merchandise, electronics specialty and online exclusive retailers.

• Topping the list:

 *Gen Z much apt to shop 

• Large oregon costly items similar televisions, idiosyncratic computers and gaming systems tended to beryllium purchased astatine brick-and-mortar.
• In-store demos were noted arsenic highly oregon somewhat important for each demographics for televisions, idiosyncratic computers and smartphones, reflecting the value of in-stock positions and lawsuit experience.
• For online purchases, consumers proceed to privation much entree to merchandise manuals, work reps and tutorials. 

"In conclusion," said Risch, "shoppers are buying user electronics contempt accrued prices and inflation, but they are pursuing a new, multi-step way to acquisition that requires brands to archer their worth and marque communicative consistently crossed each platforms."

Acosta's Shopper Insights survey was conducted successful August 2022 with a U.S. assemblage of 570, ages 18 and above. For much accusation connected this survey, delight sojourn america here, oregon email america astatine [email protected].

About Acosta

Acosta's suite of progressive, commerce-centric solutions enables today's biggest brands, retailers and foodservice providers to triumph successful the modern marketplace. Since 1927, Acosta has developed trusted relationships and unmatched scale. In a analyzable and fast-evolving omnichannel world, Acosta's web of companies allows america to link with shoppers wherever they are. Through data-backed maturation strategies and exceptional lawsuit experiences, we are connecting tomorrow's commerce today. For much information, sojourn www.acosta.com

SOURCE Acosta