New iPhone safety feature allows users to send emergency texts without service or WiFi - WTOP

1 year ago 28

Apple is broadening its idiosyncratic information features, launching a caller outer work Tuesday that lets iPhone 14 users nonstop exigency SOS messages erstwhile determination is nary WiFi oregon cellular service. In addition, caller exertion tin observe erstwhile you and your Apple instrumentality are successful a car clang and scope retired to 911 for help.

Apple CEO Tim Cook told CBS News that the institution wants to enrich people’s lives. Cook has been with the tech elephantine since the precocious ’90s, and succeeded Steve Jobs arsenic the person of the marque successful 2011.

The instauration of Apple’s iPhone helped propulsion smartphone adoption to the masses, and successful the years since its 2007 debut, the institution has continued to refine its flagship handset portion processing products similar watches and tablets.

Cook adjacent acknowledges that the institution is pushing into the wellness and wellness space.

“I started getting notes astir radical that recovered retired that they had bosom issues that they didn’t cognize about,” Cook revealed astir Apple Watches.

Now, with the summation of the Emergency SOS via outer service, users tin pass successful places wherever they wouldn’t person been capable to link before. To marque the work work, the iPhone needs a wide presumption of the entity and skyline and the strategy volition usher the idiosyncratic done a fig of surface swipes, moves and taps.

“It sends my determination information, including my elevation. It sends my aesculapian ID if I’ve acceptable that up, adjacent my artillery level connected the phone,” said Kaiann Drance, vice president of Apple iPhone marketing.

Cook shared immoderate of his reasoning erstwhile it came to improvement of the feature. “I’m a hiker. And so, I’m often retired successful places wherever determination is nary service.” He continued,”The nationalist parks are mostly not covered by cellular service. And so, this happens to radical each the time. And it feels truthful large to beryllium capable to speech to a outer hundreds of miles away, traveling astatine 15,000 miles an hour.”

On privacy, Cook said, “We’re not sucking that accusation up into the unreality to marque decisions disconnected of it. We judge successful getting the bare minimum level of accusation that we request to supply idiosyncratic a work and we spot privateness arsenic the contented of the century.”

And portion Cook has watched the institution summation trillions of dollars successful marketplace worth and clasp its presumption arsenic 1 of the world’s astir invaluable companies since helium took the helm, it isn’t spared from the existent economical conditions.

“What we’re doing arsenic a effect of being successful this play is we’re being precise deliberate connected our hiring,” Cook revealed astir Apple’s hiring freeze. “That means we’re continuing to hire, but not everyplace successful the institution are we hiring. We judge powerfully successful investing for the agelong term. And we don’t judge you tin prevention your mode to prosperity. We deliberation you put your mode into it.”

Cook doesn’t look similar helium plans to discontinue anytime soon.

“It’s a privilege of a beingness to beryllium here,” helium said. “And I get to enactment with radical I truly emotion to enactment with and walk clip with them. And so, there’s a batch of joyousness successful my beingness due to the fact that of Apple. And it’s truly hard to envision beingness without Apple.”