Meta Platforms Inc.'s META Facebook is seemingly enhancing users' "full-screen" acquisition connected Apple Inc.'s AAPL iOS app by removing buttons — but wait, there's more.
What Happened: On Monday, societal media expert Matt Navarra took to Twitter and shared a surface signaling of what seems similar Facebook doing distant with buttons connected its iOS app.
Facebook has made an absorbing alteration to its iOS app
Look what happens to the apical / bottommost tab barroom and buttons erstwhile one scroll 👇👀 pic.twitter.com/HWgAfqF6d1
The signaling shows that Facebook buttons vanish from the iPhone's surface portion the idiosyncratic scrolls through.
A Twitter idiosyncratic rapidly pointed retired that helium initially thought it was a bug and "kept closing retired of app" but aboriginal realized it was Facebook's caller "full screen" experience.
Why It's Important: Last year, Adam Mosseri, caput of Instagram, shared immoderate tidbits astir the photograph and video-sharing app investigating important changes, including full-screen.
Mosseri besides hinted that these changes are being tested successful effect to the increasing contention from ByteDance-owned TikTok and Alphabet Inc.'s GOOG GOOG YouTube.